美国铁塔公司运营模式及其启示——AMT租赁价格策略的借鉴

发布时间：2018-03-06 04:21

本文选题：电信基础设施　切入点：美国AMT模式　出处：《价格理论与实践》2015年06期 　论文类型：期刊论文

【摘要】：近年来,随着通讯技术的发展,我国越来越重视电信基础设施的建设。但是,我国电信行业铁塔及相关基础设施存在重复建设的情况,行业效率不高的问题。虽然我国已成立中国铁塔公司以全面推进电信基础设施的共建共享,但其价格策略还有待优化。由于美国电信基础设施建设较为完善,尤其是AMT作为美国最大的通信铁塔运营商,已探索出一套成熟的商业运营模式。这种运营模式不仅保证美国电信基础设施建设满足其通信技术发展的需要,而且租赁价格策略保证美国电信行业的高效率。因此,本文在分析美国铁塔公司(AMT)商业模式的基础上,研究其租赁价格策略,并结合我国电信市场的实际情况,探讨中国铁塔公司当前及今后可以采用的铁塔租赁价格策略。
[Abstract]:In recent years, with the development of communication technology, China pays more and more attention to the construction of telecommunication infrastructure. Although China has set up a China Iron Tower Company to comprehensively promote the co-construction and sharing of telecommunications infrastructure, its pricing strategy has yet to be optimized. In particular, AMT, as the largest telecommunications tower operator in the United States, has explored a set of mature business operation modes, which not only ensure that the infrastructure construction of US telecommunications meets the needs of its communications technology development. And the leasing price strategy ensures the high efficiency of American telecommunication industry. Therefore, based on the analysis of the American Tower Company's AMTs business model, this paper studies the leasing price strategy, and combines with the actual situation of our country's telecom market. This paper discusses the current and future tower rental price strategy adopted by China Tower Company.
【作者单位】：南京邮电大学管理学院;
【基金】：南京邮电大学引进人才基金“电信基础设施共建共享激励与协调机制研究”(NYS211011) 国家自然科学基金青年项目“不确定信息环境下的网络DEA模型分析方法及应用研究”(71301080) 江苏省教育厅高校哲学社会科学基金“ICT促进行业减排的激励政策研究”(2012SJB630049)
【分类号】：F626;F637.12

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