LA公司发展战略研究

发布时间：2018-03-11 14:19

本文选题：信息技术公司　切入点：企业战略　出处：《武汉工程大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着科学技术的不断发展和完善,作为一个新兴的产业部门,信息产业在促进国民经济发展中发挥着重要作用。近年来,我国政府高度重视信息产业的发展,对产业投入大量资金与人才。产业结构得到优化升级且整体保持平稳增长,信息化服务产业的发展己成为加快转变经济发展方式的环节之一。当信息产业的利润率大于市场平均利润率,投资者见其有利可图,就会导致该行业的厂商数量增多。信息化产业的快速发展,就会加快科技产品的更新速度、加大市场淘汰率。面临严峻的市场环境,信息技术类公司应该思考,如何运用管理学知识调整自身战略,趋利避害,在激烈的市场竞争中取得更稳步的发展。文章运用企业战略管理相关理论,研究和探讨了LA公司的战略发展环境、发展方向及实施步骤。运用PEST分析方法、波特五力分析模型以及SWOT分析法对LA公司的外部环境和内部资源能力进行分析,进而对企业的发展优势和劣势、机遇和挑战展开调查研究,为企业制定正确的战略提供方向。文章采用SWOT矩阵分析方法确定企业发展战略,最终得出采取稳定型战略结合发展型战略的方式。为保证战略顺利实现,文章制定相应的战略实施方案,主要包括加强内部管理和协调发展机制,调整和优化公司组织结构,加强基础设施建设,建立和完善的市场营销计划,着力打造特色企业文化等。文章着重对中小型信息技术企业进行研究。在入市门槛低、产品同质化以及竞争激烈的市场环境下,它们要善于审时度势和趋利避害,将公司战略管理的理论与自身条件相结合,实事求是地制定和调整公司的发展战略,从而提高公司核心竞争力,实现公司稳定长久地发展。
[Abstract]:With the continuous development and improvement of science and technology, as a new industrial sector, information industry plays an important role in promoting the development of national economy. In recent years, our government attaches great importance to the development of information industry. Invest a lot of funds and talents in the industry, optimize and upgrade the industrial structure and maintain a steady growth overall, The development of information service industry has become one of the links to accelerate the transformation of economic development mode. When the profit margin of the information industry is greater than the average profit margin of the market, investors see that it is profitable. This will lead to an increase in the number of manufacturers in the industry. The rapid development of the information industry will speed up the renewal of scientific and technological products and increase the market elimination rate. Faced with the severe market environment, information technology companies should think about it. How to make use of management knowledge to adjust its own strategy, to seek advantages and avoid disadvantages, and to obtain more steady development in the fierce market competition. This paper studies and discusses the strategic development environment of LA Company by using the relevant theories of enterprise strategic management. Using PEST analysis method, Porter five forces analysis model and SWOT analysis method to analyze the external environment and internal resource ability of LA Company, and then to analyze the development advantages and disadvantages of the company. Opportunities and challenges are investigated and studied in order to provide a direction for enterprises to formulate correct strategies. This paper uses SWOT matrix analysis method to determine the development strategy of enterprises. In order to ensure the smooth realization of the strategy, the paper formulates the corresponding strategy implementation plan, mainly including strengthening the internal management and coordinating the development mechanism, adjusting and optimizing the organization structure of the company. Strengthen infrastructure construction, set up and perfect marketing plan, focus on building characteristic enterprise culture, etc. This article focuses on the research of small and medium-sized information technology enterprises. In the market environment of homogenization and fierce competition, they should be good at judging the situation and seeking advantages and avoiding disadvantages, combine the theory of strategic management of the company with their own conditions, formulate and adjust the development strategy of the company realistically and realistically. In order to improve the core competitiveness of the company, to achieve a stable and long-term development.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272;F49

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