影响政府网站论坛持续使用意愿的关键性因素分析

发布时间：2018-03-12 23:06

本文选题：电子化民主　切入点：政府网站论坛　出处：《河北经贸大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来,我国政府十分注重政务的公众网络参与,电子化民主的兴起强调公民参与的重要性。因此就政府所设置的电子化民主机制而言,公民在使用上的观感和意愿可能是重要的。公民能否认同并积极参与政府的电子化民主机制,是电子化民主能否成功的关键所在。本研究以计划行为理论为基础整合研究架构,对于已使用过政府网站论坛的公民作出了调研,探索研究哪些因素会影响他们持续使用该机制的意愿,并针对影响因素设计对策,找出政府网站论坛支持电子化民主功能进一步建设的方向. 依据计划行为理论,使用者对某一行为的意图是受到态度、主观规范和认知行为控制所影响的。本研究将以解构型式的计划行为理论的框架,并参国内外学者在这方面进行的研究成果,得出较为完整的模型,通过实证研究进行数据统计分析,得出影响公民持续使用政府网站论坛意愿的因素为态度、认知行为控制、感知风险性、感知有用性和感知易用性,仅主观规范较无显著影响。对持续使用意愿影响最大的因素是使用者对政府网站论坛的态度。本文可能的创新之处体现在：(1)在电子化民主机制的实际运作上,公众使用较为普遍是是以电子公民咨询形式中的民意电子信箱,但是少有文献研究作为互动平台的的政府网络论坛。本研究主要集中在政府网论坛,把政府网站论坛的管理者、系统管理者及使用公众的访谈、问卷调查数据作为研究样本进行分析,以此来讨论公众的使用意愿。(2)过去鲜有相关研究以计划行为理论为基础来探讨电子化民主发展的影响因素。本文结合文献回顾,对电子化民主、政府网站论坛、计划行为理论等理论进行了文献回顾和总结。以计划行为理论为基础,并运用SPSS数据统计分析软件,进行多元逐步回归分析,找出影响政府网站论坛的持续使用的因素,也借此检视计划行为理论是否适用于解释持续使用意愿的因素。
[Abstract]:In recent years, our government has attached great importance to the participation of the public network in government affairs, and the rise of electronic democracy has emphasized the importance of citizen participation. Therefore, as far as the electronic democratic mechanism set up by the government is concerned, The perception and willingness of citizens in use may be important. Whether citizens can identify with and actively participate in the electronic democratic mechanism of government is the key to the success of electronic democracy. Research has been conducted on citizens who have used government web forums to explore what factors affect their willingness to use the mechanism on a sustainable basis, and to design strategies for influencing factors, Find out the direction that the government website forum supports the further construction of electronic democratic function. According to the planning behavior theory, the user's intention to a certain behavior is influenced by attitude, subjective norms and cognitive behavior control. Referring to the research results of domestic and foreign scholars in this area, the author draws a more complete model, through the empirical research to carry on the data statistical analysis, obtains the influence citizen to use the government website forum will the factor as the attitude, the cognitive behavior control, Perception of risk, perceived usefulness and perceived ease of use has no significant impact on subjective norms. The most important factor affecting the willingness to continue to use is the user's attitude towards the government web forum. The possible innovation of this paper is that in the actual operation of the electronic democratic mechanism, the popular use of the public is in the form of electronic citizen consultation. However, there is little literature research on the government web forum as an interactive platform. This study mainly focuses on the government web forum, the administrators of the government web forum, system managers and the use of public interviews. The questionnaire data were analyzed as a sample to discuss the public's willingness to use. (2) in the past, few related studies were conducted to explore the influencing factors of the development of electronic democracy based on the theory of planning behavior. This paper reviews and summarizes the theories of electronic democracy, government website forum, planning behavior theory and so on. Based on the theory of planning behavior, and using SPSS data statistical analysis software, the author carries out multivariate stepwise regression analysis. Identify the factors that affect the continued use of government web forums, and examine whether the planning behavior theory is applicable to explain the willingness to continue to use.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D630;F224;F49

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