集成化产品开发管理方法在BL公司的应用研究

发布时间：2018-03-13 00:36

本文选题：集成化产品开发管理　切入点：产品开发　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化、一体化进程的日益推进,信息技术的飞速发展,企业所能获得的机会是越来越多,同时伴随而来是市场的竞争愈来愈激烈。客户对产品提出了更高的要求,具体体现在:需求的多样性与个性化,产品交货期的快速化,对产品的质量和性能要求越来越高,而对产品的价格则是要求越低越好,所有这一切对企业尤其是中小型企业的产品开发是一巨大挑战。因此为应对这些挑战,需要企业重新审视自己的产品开发模式,并进行改革创新,找到适合企业自身发展的产品开发方法。纵观国内中小型企业的产品开发方法,产品开发缺少平台规划,产品开发流程简单、缺少评审环节,团队组织协同性差等问题制约着企业的发展壮大。集成化产品开发(IPD)管理方法是一套成熟、领先的产品开发模式、理念和方法,在众多世界级的大公司中有成功实践。其强调以市场需求为导向来进行产品开发,如此可以使产品做到有的放矢。倡导模块化设计,对产品开发的流程再造,以缩短产品开发的时间,提高产品开发的质量。本文首先通过文献研究的方法论述了国内外专家学者对集成化产品开发管理方法的研究以及应用状况,对集成化产品开发管理方法的核心思想及体系框架结构进行了阐述。利用调查研究的方法,从市场管理、组织结构、流程、知识管理和人力资源管理五个角度对BL公司的产品开发现状及存在的问题进行了深入分析,提出了对BL公司现有的产品开发管理方法进行变革的必要性。从BL公司的实际情况出发,依照集成化产品开发管理方法的理论并在其基础上做了适当裁减,从产品平台规划、跨部门团队、产品开发流程、异步开发与共用基础模块和人力资源管理五个方面构建了适合于BL公司的集成化产品开发管理方法的体系结构。最后是集成化产品开发管理方法在BL公司的实施及评价,从实施的策略、步骤和重点进行了相关论述,采用关键绩效指标(KPI)作为评价方法。通过集成化产品开发管理方法在BL公司试点项目中的实施,总结得出的结论是:BL公司导入实施IPD管理方法要将产品平台规划、集成化产品开发流程以及共用基础模块和异步开发这三项内容在公司立即付诸实施。同时加强人力资源的管理与建设,会助力公司集成化产品开发管理方法的纵深推进与实施。BL公司导入实施集成化产品开发管理方法后,其产品开发过程指标发生了显著的变化,这更加证明了在BL公司进行产品开发方法的变革的战略是正确的。BL公司作为一家典型的国内中小型高新技术企业,集成化产品开发管理方法在BL公司的导入与实施后,将会优化BL公司的产品开发,提高企业产品开发的效率和质量,降低产品开发成本,将符合客户及市场需求的产品快速推向市场并占领市场,将公司发展壮大。其成功经验可以复制推广到国内其它中小企业,成为指导中小型企业产品开发的理论路线。
[Abstract]:With the economic globalization, the integration process is to advance, the rapid development of information technology, the enterprise can obtain the opportunity is more and more, along with the market increasingly fierce competition. Customers put forward higher requirements on the products, embodied in: demand diversity and personalization, rapid product delivery the quality and performance of products have become increasingly demanding, and the price of the product is as low as possible, all of this particular product development of small and medium enterprises for the enterprise is a huge challenge. Therefore, to cope with these challenges, enterprises need to re-examine their own product development mode, and reform and innovation product development to find ways for their own development. The methods of product development in domestic small and medium enterprises, the lack of product platform planning, product development process is simple, the lack of assessment, team Organization coordination issues restricting the development of the enterprise. The integrated product development (IPD) management method is a mature, leading product development mode, ideas and methods, with the successful practice in many large companies in the world level. It emphasizes the market demand for product development, so can make the product be targeted. Advocates of modular design, process reengineering of product development, to shorten the product development time, improve the quality of product development. This paper discusses the research on integrated product development and management methods and application status of domestic and foreign experts and scholars first through literature research methods, the core idea and system framework of integration the development of product management methods are described. By means of investigation, from the market management, organization structure, process, five aspects of knowledge management and human resource management for BL The in-depth analysis of the status of the company's product development and existing problems, puts forward the necessity to change the existing product development management method of BL company. Starting from the actual situation of BL company, in accordance with the integrated product development and management theory and make an appropriate reduction on the basis of the cross product platform planning. Team, product development process, the five aspects of asynchronous development and basic module of human resources management and constructs a system structure suitable for BL company integrated product development and management methods. Finally the implementation and evaluation method in BL company integrated product development, from the implementation of the strategy, and the key steps the related discussion, the key performance index (KPI) as the evaluation method. Through the integrated product development and management methods of implementation in the pilot project of BL company, it is concluded that: BL Implement IPD management method to product platform planning, integrated product development process and the basic module and asynchronous development of these three elements implemented immediately in the company. At the same time to strengthen the management and construction of human resources, will help the company further integrated product development and management method to promote the integrated product development and management methods of implementation and implementation after the introduction of.BL company, changed its product development process index, which justifies the method of product development in BL company's transformation strategy is the correct.BL company as a typical domestic small and medium-sized high-tech enterprises, the introduction and implementation of integrated product development and management methods in BL company, will optimization of BL's product development, improve the quality and efficiency of product development, reduce the cost of product development, will meet the needs of customers and market products quickly Push the market and occupy the market and expand the company. Its successful experience can be replicated to other small and medium-sized enterprises in China and become a theoretical route for guiding the development of small and medium-sized enterprises.

【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.2;F626

【相似文献】