基于三网融合的IPTV产业组织与政府规制分析

发布时间：2018-03-14 05:06

本文选题：三网融合　切入点：IPTV　出处：《商业研究》2013年12期 　论文类型：期刊论文

【摘要】：作为三网融合的利益结合点,IPTV对广电企业和电信企业都具有强烈的诱惑力。从企业纵向关系的角度出发,本文引入产品差异化和网络效应,分析了三网融合后IPTV产业的纵向结构关系,以此倒推三网融合过程中应采用的规制政策。IPTV增加内容资源的多样化是整个社会的一致追求,上游内容提供商总是倾向于严格控制IPTV牌照的发放以寻求利润的最大化,消费者总是倾向于更多的内容提供商数目以获取较大的消费者剩余。在IPTV发展初期,产品差异程度较低,从社会福利评价标准出发,政府严格控制牌照的发放以降低上游厂商数目是适当的,但随着产品差异程度的增加,政府应当放松管制,实施动态管理。
[Abstract]:IPTV has strong attraction to both radio and television enterprises and telecom enterprises as the combination of interests of three networks. From the perspective of vertical relationship of enterprises, this paper introduces product differentiation and network effect. This paper analyzes the vertical structure relationship of the IPTV industry after the three-network integration, so as to push back the regulation policy that should be adopted in the process of the three-network convergence. It is the consistent pursuit of the whole society to increase the diversification of the content resources. Upstream content providers tend to strictly control the issuance of IPTV licences to maximize profits, while consumers tend to increase the number of content providers to capture larger consumer surpluses. According to the social welfare evaluation standard, it is appropriate for the government to strictly control the issuance of license plates in order to reduce the number of upstream manufacturers, but with the increase of the degree of product difference, the government should relax the control and implement dynamic management.
【作者单位】：北方工业大学经济管理学院;
【基金】：教育部人文社会科学研究规划基金项目,项目编号:12YJA790113 北京市学科建设专项基金项目,项目编号:PXM2013_014212_000005
【分类号】：F49;F626;G229.2-F

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