互联网医患沟通平台上医生好评的影响因素研究

发布时间：2018-03-16 19:07

本文选题：医改　切入点：互联网医疗　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：从政府到医院到医生再到患者,都很难找到对现存医疗状况满意的一方,无论在医疗价格、服务体验、医疗质量、医患关系上都存在太多弊端和诟病。政府的医改,投入过数万亿资金补给供需双方,依然未收到什么效果;从学习英国经验、学习台湾经验、学习新加坡经验,到国内摸索的镇江模式、湛江模式,高州模式还有三明模式,医疗体系问题累积的速度远远超过解决速度;医疗体系里都是高学历的知识分子,医疗硬件也在政府和医院的推动下越来越先进,但医疗体制的问题却越积越多。在这样的大背景下,互联网医疗借助我国互联网的浪潮应运而生。2014年,互联网巨头、资本市场、创业者、医药企业都纷纷进入医疗这一行业,并逐渐形成了一条完整的互联网医疗产业链,2014年也被视为“互联网医疗元年”。根据第三方机构艾瑞咨询预计,国内互联网医疗市场规模在2017年可达130亿元,同年全球移动医疗市场规模将达230亿美元。互联网时代,用户是核心;互联网医疗更不例外,医生群体和患者群体是互联网医疗的核心;那么对于医疗服务这一特殊的商品而言,患者的满意,不仅仅是对疗效的认可,也是对医生整个服务过程的赞赏,可以说是医疗的关键问题;换言之,患者对医患沟通平台上医生的评价,直接反映了医疗服务的质量,是互联网医疗平台的基础;而国内长期以来积压的医患矛盾,仿佛在互联网医疗平台上得到了缓和;究竟哪些因素起到了非常积极的作用,这是本文探讨的核心;在通过数据分析找到这些积极因素的基础上,作者希望能够对医生、对互联网医疗平台、对患者、对医疗的管理者,提出积极的建设性的意见。
[Abstract]:From the government to the hospital to the doctor to the patient, it is very difficult to find the party who is satisfied with the existing medical situation. Whether in terms of medical price, service experience, medical quality, doctor-patient relationship, there are too many drawbacks and criticisms. The government's medical reform, After putting trillions of dollars into supply and demand, there has still been little effect. From learning from the British experience, the Taiwan experience, and the Singapore experience, to the Zhenjiang model, Zhanjiang model, Gaozhou model and Sanming model, which have been groped for in China, Problems in the medical system accumulate much faster than they can be solved. The medical system is full of highly educated intellectuals, and the medical hardware is becoming more and more advanced under the impetus of the government and hospitals. In 2014, Internet giants, capital markets, entrepreneurs and pharmaceutical companies all entered the medical industry. And has gradually formed a complete Internet medical industry chain, in 2014 is also regarded as "the first year of Internet medical treatment." according to the third party organization Ai Rui Consulting, the domestic Internet medical market will reach 13 billion yuan by 2017. In the same year, the scale of the global mobile medical market will reach US $23 billion. In the era of the Internet, users are the core, Internet medicine is no exception, doctors and patients are the core of Internet medicine. Well, for this special commodity of medical services, patient satisfaction is not only an acknowledgement of the efficacy, but also an appreciation of the doctor's entire service process, which can be said to be a key issue in medical care; in other words, Patients' evaluation of doctors on the doctor-patient communication platform directly reflects the quality of medical services and is the basis of the Internet medical platform, while the backlog of doctor-patient contradictions in China for a long time seems to have been alleviated on the Internet medical platform. Which factors have played a very positive role, which is the core of this study; on the basis of finding these positive factors through data analysis, the author hopes to be able to treat doctors, Internet medical platforms, and patients. Provide positive and constructive advice to medical management.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R-05;F49

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