软件平台开放性与顾客满意度研究——基于Android与iOS的案例

发布时间：2018-03-17 01:16

本文选题：平台企业　切入点：权力配置　出处：《企业经济》2017年12期 　论文类型：期刊论文

【摘要】：在互联网背景下,平台成为主流商业模式。本文基于权力配置的视角研究软件平台的开放性与顾客满意度的关系。通过对i OS和Android操作系统平台的案例研究发现,平台企业对平台的所有权衍生出平台的进入权和管治权,而进入权与管治权的配置模式分别决定了平台的开放广度与开放深度。集权治理的平台企业其平台开放广度与深度较低,分权治理的平台企业其平台开放广度与深度较高;平台的开放广度与顾客满意度成正比关系,开放深度与顾客满意度成倒U型关系。因此,对平台企业而言,为追求顾客满意,可以尝试向平台赞助商开放平台,同时通过设置最优管治权配置模式确定平台最佳开放深度。
[Abstract]:Under the background of Internet, the platform has become the mainstream business model. This paper studies the relationship between the openness of software platform and customer satisfaction based on the perspective of power allocation. Through the case study of I OS and Android operating system platform, we find that, The ownership of the platform enterprise gives rise to the right of entry and administration of the platform, The allocation mode of access right and management right respectively determines the open breadth and depth of platform. The platform enterprise with centralized governance has lower open breadth and depth of platform, and platform enterprise with decentralized governance has higher open breadth and depth of platform. The open breadth of the platform is proportional to customer satisfaction, and the open depth is inversely U-shaped. Therefore, for platform enterprises, to pursue customer satisfaction, we can try to open the platform to platform sponsors. At the same time, the optimal open depth of the platform is determined by setting the optimal management allocation mode.
【作者单位】：山西财经大学管理科学与工程学院;
【基金】：教育部人文社会科学规划项目“企业网络权力配置及其对合作行为的影响研究”(项目编号:16YJA630047) 山西财经大学青年科研基金项目“平台创新生态系统形成、运行及演化机理研究(项目编号:QN2015-003)
【分类号】：F274;F49

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