移动互联网背景下某通信设备商战略转型研究

发布时间：2018-03-20 07:31

本文选题：移动互联网　切入点：通信设备商　出处：《北京邮电大学》2012年硕士论文　论文类型：学位论文

【摘要】：本文主要讨论在移动互联网背景下诺基亚西门子通信的战略转型问题。诺基亚西门子通信自公司成立以来,一直处于亏损的边缘,迫切需要进行战略转型,以提高企业竞争力,增强盈利能力。移动互联网的迅猛发展,在给通信设备商带来巨大商机的同时,也提出了降低设备成本、提供全业务解决方案、具备快速反应能力等要求,行业内的竞争也更加激烈。在此背景下,基于企业的经营现状,本文对于企业的内外部环境进行了详细的分析。外部环境分析中,主要采用了PEST分析、行业环境的五种力量分析及主要竞争对手分析；在内部环境分析中,主要应用波士顿矩阵进行了产品线分析,同时对于企业存在的组织架构冗长及企业文化冲突的问题也进行了介绍。结合内外部分析的因素,对于企业的竞争力进行了SWOT分析。在战略分析的基础上,提出了客户、产品与区域的聚焦战略。在公司客户方面,以电信运营商作为主要客户；在产品方面,着重于移动宽带、用户体验管理等领导型业务；在区域方面,给予日本、韩国、北美等高速发展地区以更高的优先级。在建议实施聚焦战略的同时,对于公司组织架构的调整及相应的人力资源制度建设也提出了建议。对于公司战略转型的详细分析与建议,有助于帮助企业走出困境,提高自身的竞争力,同时对行业内的其它通信企业也有很好的借鉴意义。
[Abstract]:This paper mainly discusses the strategic transformation of Nokia Siemens Communication in the context of mobile Internet. Nokia Siemens Communications has been on the brink of loss since its establishment, so it is urgent to carry out strategic transformation in order to improve the competitiveness of enterprises. Increase profitability. With the rapid development of the mobile Internet, while bringing huge business opportunities to the communication equipment vendors, it also puts forward the requirements of reducing the equipment cost, providing full-service solutions, and having the ability to react quickly, and so on. The competition in the industry is also more intense. Under this background, based on the current situation of enterprise management, this paper makes a detailed analysis of the internal and external environment of the enterprise. In the analysis of the external environment, the PEST analysis is mainly used. In the analysis of the internal environment, the Boston matrix is mainly used to analyze the product line. At the same time, the problems of long organizational structure and conflict of corporate culture are introduced, and the SWOT analysis of the competitiveness of enterprises is carried out in combination with the factors of internal and external analysis. On the basis of strategic analysis, the focus strategy of customers, products and regions is put forward. In terms of company customers, telecom operators are the main customers, and in product, the leading services such as mobile broadband, user experience management, and so on are emphasized. In the regional aspect, give higher priority to Japan, South Korea, North America and other high speed developing regions. At the same time, it also puts forward some suggestions for the adjustment of the company's organizational structure and the corresponding human resources system construction. The detailed analysis and suggestions on the strategic transformation of the company will help enterprises to get out of the predicament and improve their own competitiveness, and it will also have a good reference significance for other communication enterprises in the industry.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F627

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