湖北移动“校讯通”服务及实施模式的研究

发布时间：2018-03-21 20:30

本文选题：湖北移动　切入点：家校沟通　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：校讯通作为信息技术在教育领域的早期应用,已经具备了一定的用户规模,但随着移动互联网时代的到来,用户信息沟通已经不仅仅局限于通话与短信形式,同时伴随家校沟通理念的发展,家校沟通所承担的责任也不仅仅只是家长与教师的简单信息交流,而需要向学生安全监护、学生学习辅导方面扩展。基于短信服务的校讯通产品与用户需求出现了较大差异,业务发展受到制约,因此需要对业务服务模式进行优化。本文主要研究在移动互联网时代,用户行为习惯以及家校沟通理念均发生变化的背景下,对校讯通产品服务模式进行优化与实施的策略。本文采用文献综述法、对比研究法,结合家校沟通、家庭教育的相关研究,首先对校园用户需求进行了全面的梳理与分析。以此为基础,对湖北移动校讯通产品发展所面临的宏观环境、行业环境进行了详细分析,利用SWOT模型,对业务面临外部竞争的机会和威胁以及湖北移动校讯通产品内部环境进行深入的剖析,从而总结了产品功能、资费结构等方面存在的问题,本文的最后,有针对性的结合市场营销学理论,对湖北移动校讯通产品服务模式及实施策略进行了详细论述。本文的结论是,为了满足中小学校园用户的需求,打造校讯通统一平台、重新规划基于“家校信息互动、学生安全监护、学生学习资源”需求的功能模块势在必行,同时围绕新的服务模式,对业务资费体系进行重新设计,并建立以湖北移动为主导的业务运营模式,利用互联网营销模式开展业务推广,从而实现湖北移动校讯通快速、持续规模发展。
[Abstract]:As an early application of information technology in the field of education, school communication has a certain scale of users, but with the advent of the mobile Internet era, user information communication has not only limited to the form of phone calls and short messages. At the same time, with the development of the concept of home-school communication, the responsibility of home-school communication is not only the simple information exchange between parents and teachers, but also the safety monitoring of students. Student learning guidance expansion. Based on short message service based on the communication products and users' needs have been greatly different, business development is restricted, so we need to optimize the business service model. This paper mainly studies in the era of mobile Internet, Under the background of the change of user behavior habit and the idea of communication between home and school, the strategy of optimizing and implementing the service mode of communication products and communication between home and school is proposed. This paper adopts literature review method, contrast research method, combined with home and school communication. The related research of family education, first of all, has carried on the comprehensive combing and the analysis to the campus user's demand. On this basis, has carried on the detailed analysis to the macroscopic environment, the profession environment which the Hubei mobile school communication communication product development faces, uses the SWOT model, This paper analyzes the opportunities and threats of external competition and the internal environment of Hubei Mobile Communication products, and summarizes the problems in the aspects of product function, tariff structure and so on. At the end of this paper, Combined with the marketing theory, this paper discusses the service mode and implementation strategy of Hubei Mobile Communication Communication products in detail. The conclusion of this paper is that, in order to meet the needs of primary and secondary school campus users, to create a unified platform, It is imperative to redesign the functional modules based on the requirements of "home and school information interaction, student safety monitoring, and student learning resources". At the same time, the business tariff system is redesigned around the new service model. And establish Hubei Mobile as the leading business operation model, using the Internet marketing model to carry out business promotion, so as to achieve rapid and sustainable development of Hubei Mobile Communication.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F626;F274

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