微信用户增长原因探微

发布时间：2018-03-24 13:43

本文选题：用户关系　切入点：即时通讯　出处：《传媒》2014年05期

【摘要】：正拥有5000万用户——报纸用了50年的时间,广播用了38年,电视用了13年,互联网用了4年,微博用了14个月,而2011年1月上线的微信,短短3年时间用户已经突破6亿(含海外版),在业界、学界和商界都引起了极大关注。微信自身良好的兼容性、"免费+流量节省"的经济性、良好的用户体验和多样化的功能等特点为其赢得了用户的青睐。微信集通讯、交友、信息、平台和商业功能于一体,使其超越了即时通讯工具的范畴,成为一款备受欢迎的手机应用。本文试图从三个维度来探讨微信的用户增长机制,揭示微信用户迅速增长的原因。上线时机:微信恰逢其时从1995年手机问世以来,第一代
[Abstract]:It's 50 million users-- 50 years for newspapers, 38 years for radio, 13 years for television, 4 years for the Internet, 14 months for Weibo, and WeChat, which went online in January 2011. In just three years, the number of users has exceeded 600 million (including the overseas version), which has aroused great concern in the industry, academia and business circles. WeChat has its own good compatibility, "free traffic savings" economy, The features of good user experience and diverse functions have won the favor of users. WeChat integrates communication, dating, information, platform and business functions, making it beyond the scope of instant messaging tools. This paper attempts to explore the user growth mechanism of WeChat from three dimensions to reveal the reasons for the rapid growth of WeChat users. Online timing: WeChat coincides with the first generation of mobile phones since the advent of mobile phones in 1995
【作者单位】：内蒙古师范大学传媒学院;
【分类号】：F49

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