基于技术标准的企业创新管理模式构建及路径整合研究

发布时间：2018-03-24 14:53

本文选题：技术标准　切入点：企业创新　出处：《吉林大学》2013年硕士论文

【摘要】：欧洲的经济危机顺势蔓延全球，这对竞争本就非常激烈的国际市场来说无疑是雪上加霜。国内外的企业正面临着前所未有的机遇与挑战，企业创新管理模式的构建需要管理者利用新的思维方法和创新机制，有效地整合企业各方面的资源。因此，基于技术标准的创新管理模式构建对企业来说提供的不仅仅是一种新的发展模式，更是一种新的发展思维。随着社会的发展，标准已经取代关税的地位，成为各国贸易往来的主要壁垒。也就是说谁引领了技术标准，谁将拥有贸易过程的主动权，占据有力的竞争地位。技术标准化最重要的作用并不是简单地给外来商品设立一个准入门槛，而是要通过技术扩散、外溢实现产业创新，推动经济又好又快的发展。因此，基于技术标准的企业创新管理模式研究就显得非常重要。同时，经济全球化是当今世界经济发展的特征，，各国经济通过商贸往来相互联系、相互依存、相互融合。我国已加入WTO后，融入世界经济的大潮中，现代资源、技术、信息、人才和商品在全球范围内流动，企业竞争日趋激烈。企业在竞争中要想占据优势地位，出路只有一条，那就是提升管理水平，实现管理创新。企业必须尽快创新自身的管理体制，适应技术发展的需要，才能在竞争中站稳脚跟，在竞争中求得发展。本文在阐述技术标准和管理模式相关理论的基础上，从技术标准的特性和市场发展态势两个角度分析技术标准对企业创新管理的影响机理，给出基于技术标准的企业创新管理运行机制。首先从企业现有技术结构、企业现有设备状况、研发能力、企业人力资源状况、企业学习能力等方面分析企业内部因素对选择技术标准的影响；从技术标准供给、技术标准的发展趋势、国家政策、行业发展状况与行业标准、技术生命周期、消费者需求等方面分析外部因素对企业选择技术标准的影响；从技术标准的兼容性、技术标准的转换成本、技术标准的先进性、技术标准的用户基数等方面分析技术标准的自身因素如何影响企业选择技术标准并进一步从企业的内外部因素以及技术标准的特性三个角度分析影响企业技术标准选择的因素。接下来从创新战略管理、创新的计划管理、创新的变更反馈管理、创新源管理、技术获取的管理、创新知识管理、市场需求管理、组织结构优化等创新过程的关键管理活动着手，分析技术标准对企业的战略、技术、市场和组织这四个层面产生的影响，从而构建企业创新管理的模式。在实证研究部分以中国移动为例子，运用前面的理论研究成果，分析其创新管理的现状及基于技术标准视角的创新管理模式并给出政策建议。
[Abstract]:The economic crisis in Europe is spreading all over the world, adding to the serious competition in the international market. Enterprises at home and abroad are facing unprecedented opportunities and challenges. The construction of enterprise innovation management model requires managers to utilize new thinking methods and innovative mechanisms to effectively integrate all aspects of enterprise resources. The construction of innovative management model based on technical standard provides not only a new development model, but also a new development thinking. With the development of society, standards have replaced tariffs and become the main barriers to trade between countries. That is, who leads the technical standards, who will have the initiative of the trade process. The most important role of technology standardization is not simply to set an entry threshold for foreign commodities, but to achieve industrial innovation through technology diffusion and spillover, and to promote the sound and rapid development of the economy. At the same time, economic globalization is the characteristic of the economic development in the world. After China's entry into WTO, China has entered into the tide of the world economy. Modern resources, technology, information, talents and commodities flow around the world, and the competition of enterprises is becoming increasingly fierce. Enterprises want to occupy an advantageous position in the competition. There is only one way out, that is, to improve the management level and realize the management innovation. Enterprises must innovate their own management system as soon as possible and adapt to the needs of technological development in order to stand firm in the competition and develop in the competition. Based on the related theories of technical standard and management mode, this paper analyzes the influence mechanism of technical standard on enterprise innovation management from two aspects: the characteristics of technical standard and the market development situation. The operation mechanism of enterprise innovation management based on technical standard is given. Firstly, the existing technology structure, equipment status, R & D capability, human resource status of enterprise are introduced. This paper analyzes the influence of internal factors on the selection of technical standards from the aspects of enterprise learning ability, including the supply of technical standards, the development trend of technical standards, national policies, industry development conditions and industry standards, technology life cycle, etc. Analyzing the influence of external factors on enterprises' choice of technical standards in terms of consumer demand, the compatibility of technical standards, the conversion cost of technical standards, the advanced nature of technical standards, This paper analyzes how the technical standard's own factors affect the enterprise's choice of the technical standard from the aspects of the user base of the technical standard, and further analyzes the influence of the enterprise's technology standard from the internal and external factors of the enterprise and the characteristics of the technical standard. From the perspective of innovative strategic management, Innovative planning management, innovative change feedback management, innovation source management, technology acquisition management, innovative knowledge management, market demand management, organizational structure optimization and other key management activities, This paper analyzes the impact of technology standards on enterprise strategy, technology, market and organization, and constructs the model of enterprise innovation management. In the empirical research part, China Mobile is taken as an example and the previous theoretical research results are used. The present situation of innovation management and the innovation management model based on technical standards are analyzed and some policy suggestions are given.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.1;F626.11

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