旅游APP用户体验概念模型构建

发布时间：2018-04-03 22:38

本文选题：用户体验　切入点：旅游APP　出处：《海南大学》2017年硕士论文

【摘要】：旅游APP作为一款应用工具,已经逐渐参与到旅游者的旅游活动中,并且影响着旅游者旅游体验。用户与市场需求的快速变化与攀升,让体验已逐渐成为产品和企业重要的竞争力。然而,此类旅游移动应用的开发周期短、门槛低、产品数量大、内容覆盖面广,但质量也参差不齐,市场上存在着大量同质化的旅游APP,使得用户对产品的质量与体验要求越来越高。本文的研究目的就是找到旅游APP用户体验的影响因素,通过优化用户体验设计,提升体验水平,带来用户的高粘度性与转化率。首先,通过对旅游体验与旅游APP的概念研究,将旅游APP分为了即时性、涉及面广、高参与性、高效性和低成本、快速迭代性五个特征,有助于后续访谈选择具有代表性的研究对象。再通过对用户体验的定义、研究内容、评估模型进行研究,整理出用户体验对旅游APP的重要性,明确本文研究意义,并为后文构建模型建立理论基础。在因素收集的过程中,分别向专家用户及普通用户进行深入访谈,以现有文献为基础对访谈内容进行分析,借助NVIVO质性分析软件对影响因素进行频率统计及归类整合。最后,初步得出46个影响旅游APP用户体验的因素。本文通过向目标用户发放调查问卷,来验证各因素对用户体验的影响大小及归类是否合理。最后,通过对问卷数据进行因素分析及模型验证后,保留了 41个主要的影响因素,并得出旅游APP用户体验的概念模型,按照用户体验的顺序分为认知、接触、熟知、干扰、延展优化和情感影响六类。最后,根据研究结果给出四个优化旅游APP用户体验的意见,分别为建立良好品牌形象,充分利用口碑宣传效应;降低用户学习成本;避免不必要的干扰;建立完整的用户体验体系。本文通过对影响旅游APP用户体验的因素进行收集及整理,得出用户体验概念模型,弥补了用户体验理论在旅游领域中空白与不足,为旅游产品设计者提供了优化用户体验的理论框架及方向,为其提升用户体验水平提供参考与借鉴。
[Abstract]:As an application tool, APP has gradually participated in tourist activities and affected tourist experience.With the rapid change and increase of customer and market demand, experience has gradually become an important competitive power for products and enterprises.However, such mobile tourism applications have short development cycles, low barriers, large quantities of products, wide coverage of content, and uneven quality.There are a large number of homogenized tourism app in the market, which makes the users more and more demanding the quality and experience of the products.The purpose of this paper is to find out the influencing factors of tourism APP user experience, to optimize the user experience design, to improve the experience level, and to bring about the high viscosity and conversion rate of the user.First of all, by studying the concept of tourism experience and tourism APP, tourism APP is divided into five characteristics: immediacy, wide coverage, high participation, high efficiency and low cost, and rapid iteration.It is helpful for the follow-up interview to select the representative research object.Then through the definition of user experience, research content, evaluation model to study, sort out the importance of user experience to tourism APP, clear the significance of this study, and build the theoretical basis for the later model.In the process of factor collection, we conduct in-depth interviews with expert users and ordinary users, analyze the contents of interviews based on the existing literature, and use NVIVO qualitative analysis software to analyze the frequency statistics and classification of influencing factors.Finally, 46 factors affecting the APP user experience are preliminarily obtained.In this paper, a questionnaire is sent to the target users to verify whether the influence of each factor on the user experience is reasonable or not.Finally, after factor analysis and model verification of the questionnaire data, 41 main influencing factors are retained, and the conceptual model of tourism APP user experience is obtained, which is divided into cognitive, contact, familiar and interference according to the order of user experience.There are six categories of extended optimization and affective influence.Finally, according to the results of the study, four suggestions are given to optimize the tourism APP user experience, namely, to establish a good brand image, to make full use of the publicity effect of word of mouth, to reduce the learning cost of users, and to avoid unnecessary interference.Establish a complete user experience system.By collecting and sorting out the factors that affect tourism APP user experience, this paper draws a conceptual model of user experience, which makes up for the blank and deficiency of user experience theory in the field of tourism.It provides a theoretical framework and direction for tourism product designers to optimize user experience, and provides reference for improving the level of user experience.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F49

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