基于二模复杂网络的共享经济平台用户交互行为研究

发布时间：2018-04-08 07:38

本文选题：二模网络　切入点：共享经济　出处：《数据分析与知识发现》2017年06期

【摘要】：【目的】在"共同拥有而不占有"的共享经济理念下,探索如何优化供需方的服务。【方法】爬取"小猪短租"的用户数据,利用二模网络分析工具Ucinet探究用户位置演变,结合一模网络中用户复杂关系,构建固定效应模型分析个体中心度对相连用户交易行为的影响程度。【结果】度数中心度会正相关显著影响相连用户行为,而房东中介中心度显著影响房客消费行为,核心房客中介中心度显著影响房东订单供应行为。【局限】主要针对互动性强的用户采取滚雪球抽样,无法完全体现整个关系网络的特点。【结论】为了促进小猪短租因交易行为构建的社会网络活跃,应鼓励用户充当消费者,并主动参与其中作为服务提供商。
[Abstract]:[objective] to explore how to optimize the service of the supply and demand side under the shared economy concept of "shared ownership but not possession". [methods] to explore the evolution of user location using Ucinet, a two-mode network analysis tool, was used to explore the evolution of user position by crawling the user data of "Pig short Rent".Combined with the complex relationship of users in one-mode network, a fixed-effect model is constructed to analyze the degree of influence of individual centrality on the transaction behavior of connected users. [results] the degree of centrality will positively and significantly affect the behavior of connected users.The landlord intermediary center degree significantly affects the tenant's consumption behavior, and the core tenant intermediary center degree significantly affects the landlord's order supply behavior. [limitation] mainly for the interactive users to take snowball sampling,[conclusion] in order to promote the active social network of short lease due to transaction behavior, users should be encouraged to act as consumers and participate as service providers.
【作者单位】：武汉大学信息管理学院;武汉大学电子商务研究与发展中心;
【基金】：国家自然科学基金项目“创新2.0超网络中知识流动和群集交互的协同研究”(项目编号:71373194)的研究成果之一
【分类号】：F49;F713.55;O157.5

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