4G新竞争形势前杭州移动渠道建设策略研究

发布时间：2018-04-10 06:08

本文选题：杭州移动　切入点：渠道建设　出处：《浙江工业大学》2013年硕士论文

【摘要】：近年来随着各国各大运营商们均纷纷加速4G网络的部署,中国也在紧锣密鼓的开展4G网络建设。由中国自主研究TD-LTE技术,2012年上半年在杭州成功的进行了试用。目前,中国移动在杭州已完成主城区200平方公里的4G网络覆盖,拟新建1500个宏站和近1000个室内分布基站,预计在年底完成全城覆盖。这意味着一旦4G牌照发放,杭州人民将首先进入“4G时代”。这也预示着“手机高速互联网时代”的到来。对于运营商来说,原有的主营业务——“语音经营”将被“流量经营”所取代,竞争对手不也仅限三大运营商,而是传统电信运营商与互联网商之间的斗争。因此,移动渠道项目建设成为目前迫切需要研究的项目。本文对杭州移动渠道的现阶段的症结问题进行分析,提出相应对策。面对4G新竞争的格局来临,运营商被“智能管道化”的新形势前,提出渠道建设策略；同时结合项目管理的知识,开展渠道项目建设,以便在竞争变革加剧前,做好迎战准备。通过本文的研究,可以得到以下结论：首先,未来4G竞争是多头行业间的竞争,传统的运营商只有与其他行业商们共融共通,才能较好的参与竞争；其次,渠道依然是主旋律,是运营商们争夺并较好运用的武器,是4G新竞争格局下的制胜之王道；再次,渠道类型繁多,何者能在目前的前4G时代固本强基,建好渠道,这对今后竞争制胜具有重要的意义。最后,本文对如何较好的开展各类型渠道项目建设提出了相关的策略和建议。
[Abstract]:In recent years, with the major operators of all countries who have accelerated the deployment of 4G networks, China in the wildly beating gongs and drums carried out 4G networks. By China independent research TD-LTE technology, the first half of 2012 in Hangzhou and the success of the trial. At present, China Mobile has been completed in Hangzhou urban area of 200 square kilometers of the 4G network coverage, to be built 1500 macro stations and nearly 1000 indoor distribution base, is expected to complete the coverage at the end of the year. This means that once the 4G licenses issued, the people of Hangzhou will be the first to enter the "4G era". This also indicates that the "mobile phone high-speed Internet era. For operators, the main business -" voice business "be replaced by" traffic management ", competitors not only is the three operators, but between traditional telecom operators and Internet operators struggle. Therefore, the mobile channel project construction has become the urgent A project that needs to be studied.
The crux of the problem at the present stage of Hangzhou mobile channel are analyzed, put forward the corresponding countermeasures. Faced with the advent of 4G new competition pattern, the operator is the new situation of intelligent piping ", this paper puts forward the channels construction strategy; combined with the knowledge of project management, carry out the channel construction projects, in order to change before the competition intensifies, do a good job preparation.
Through this research, we can get the following conclusions: first, the future 4G long competition is the competition between industries, the traditional operators and other industry operators only communion in common, in order to better participate in the competition; secondly, the channel is still the main theme, is for operators and better use of weapons, is the new 4G the competition pattern of the winning king; again, the channel type variety, which is in the pre 4G era foundation, built channels, which is of great significance for the future competition. Finally, this paper puts forward relevant strategies and suggestions on how to better carry out various types of channel construction projects.

【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626

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