通信室分集成行业同质化竞争的独特客户价值研究

发布时间：2018-04-10 09:45

本文选题：通信室分集成　切入点：同质化竞争　出处：《北京邮电大学》2012年硕士论文

【摘要】：随着3G建设的大规模开展和4G的迅速到来,随着移动通信用户数量的迅速增长以及数据业务的需求增大,运营商室内分布系统建设压力越来越大。而通信室分集成企业同质化竞争日益激烈,很多企业成立多年来发展缓慢,不能有序开展工作,找不到发展的方向,无法应对日益激烈的竞争。本文通过对通信室分集成行业同质化竞争的独特客户价值研究,对此类企业的发展提供参考。本文从通信行业的竞争格局入手,阐述通信室分集成企业的同质化竞争困境,通过对客户价值的研究,找出通信室分集成企业突破同质化竞争的途径——独特客户价值,介绍发现和创造独特客户价值的方法,并希望企业持续提升独特客户价值,将企业的独特客户价值塑造成企业的核心客户价值,形成企业的核心竞争力。
[Abstract]:With the large-scale development of 3G construction and the rapid arrival of 4G, with the rapid growth of the number of mobile communication users and the increasing demand for data services, the pressure of building indoor distribution system is increasing.However, the homogeneous competition of communication room integration enterprises is becoming increasingly fierce. Many enterprises have been developing slowly for many years, unable to work in an orderly manner, unable to find the direction of development, and unable to cope with the increasingly fierce competition.This paper provides a reference for the development of this kind of enterprises through the research on the unique customer value of homogenized competition in com-munication room integration industry.Starting with the competition pattern of communication industry, this paper expounds the homogeneous competition dilemma of com-munication room integration enterprise, and through the research of customer value, finds out the unique customer value that the communication office sub-integration enterprise can break through the homogeneous competition.This paper introduces the methods of discovering and creating the unique customer value, and hopes that the enterprise can continuously enhance the unique customer value, mold the unique customer value of the enterprise into the core customer value of the enterprise, and form the core competence of the enterprise.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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