中国移动终端公司张家口营销中心营销策略研究

发布时间：2018-04-13 08:36

本文选题：终端公司 + 营销策略　；参考：《北京邮电大学》2013年硕士论文

【摘要】：终端公司的成立开创了中国移动专业化运营的先河,公司成立两年以来,克服重重困难,积极发出两个声音,引导了终端产业链的健康发展,为移动大市场的发展做出了突出贡献。担负具体销售任务的河北终端公司张家口营销中心营销策略的研究,为终端公司各项销售指标的落地实施,提供一定的参考价值。论文共分六章。第一章阐述了本研究应用到的市场营销策略理论文献。第二章简要介绍了张家口终端公司业务发展现状,以及2014年预期任务展望。第三章介绍了通过政治、经济、文化、技术、行业等5个方面的宏观,及竞争者、对手、公司自己三方面的微观分析,给出终端公司张家口营销中心营销策略制定依据。第四章介绍了终端公司张家口营销中心2014年营销目标,通过STP法给出了针对三类客户的营销策略。第五章给出营销策略执行过程中需要的资源配置,时间进度安排及制度办法。第六章提出了营销策略的不足和展望。
[Abstract]:The establishment of the terminal company opened the first step in the specialized operation of China Mobile. Since its establishment two years ago, the company has overcome many difficulties, actively issued two voices, and guided the healthy development of the terminal industrial chain.It has made outstanding contribution to the development of mobile market.The research on the marketing strategy of Zhangjiakou Marketing Center of Hebei Terminal Company, which is responsible for the specific sales task, provides a certain reference value for the implementation of the various sales targets of the terminal company.The thesis is divided into six chapters.The first chapter describes the theoretical literature of marketing strategy applied in this study.Chapter two briefly introduces the business development of Zhangjiakou Terminal Company and the expectation of 2014.The third chapter introduces the macro analysis of politics, economy, culture, technology and industry, as well as the micro analysis of competitors, competitors and the company itself, and gives the basis of the marketing strategy of the terminal company Zhangjiakou marketing center.The fourth chapter introduces the marketing target of Zhangjiakou Marketing Center in 2014, and gives the marketing strategy for three kinds of customers by STP method.The fifth chapter gives the allocation of resources, the schedule and the system in the process of implementing marketing strategy.The sixth chapter puts forward the shortage and prospect of marketing strategy.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626;F274

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