基于网络的知识分享服务：自我建构与分享行为研究

发布时间：2018-04-17 11:17

本文选题：自我建构 + 网络知识分享　；参考：《清华大学》2014年博士论文

【摘要】：自我建构是解释个体如何认知自我的重要理论。依存型自我建构将自我置于社会关系网络之中；独立型自我建构将自我视为与他人相分离的独立实体。在基于网络的知识分享服务上，自我建构深刻影响着用户的分享动机、人际信任和分享行为。对用户自我建构的深入了解，对于网络知识分享服务的管理与设计有重要的意义。鉴于国内外知识分享学界对自我建构的研究刚刚起步，本研究提出以下目标：（1）建立自我建构影响网络知识分享的理论模型；（2）验证自我建构对网络知识分享过程和分享行为的影响；（3）为网络知识分享服务提供建议。研究分为两个阶段。第一阶段对自我建构和网络知识分享的重要研究进行了综述，在此基础上建立了自我建构影响网络知识分享的理论模型，并提出假设。第二阶段通过三个实验验证理论模型和假设。实验一探讨企业员工的自我建构对知识分享媒介选择的影响。对比了在线知识库服务（WIKI）和社会化问答服务（QA），通过情境实验调查了232名企业员工。结果发现：（1）依存型自我建构的员工与组外成员分享知识时，，WIKI比QA激发了更多的分享动机、自我效能和分享意愿；（2）对于依存型员工的组内分享，以及独立型员工的组内和组外分享，两种媒介都能提供较好的支持。实验二基于上述结果，推论依存型自我建构个体与亲密他人的分享较少受到媒介差异的影响。实验对比了即时消息系统和面对面两种媒介。40名中国学生（依存型）和40名德国学生（独立型）参与了社会两难博弈实验。主要结论是：（1）在亲密关系中，中国人比德国人有更高的人际信任和知识分享绩效；（2）媒介差异不影响中国人在亲密关系中的信任和分享。实验三进而拓展到社交网络服务，研究了微博用户的相对地位对知识分享动机和领导力的影响。32名被试参与了为期三周的微博在线实验。结果发现：（1）样本具有依存型自我建构倾向；（2）相对地位较低的被试比高地位被试有更高的个人利益动机；（3）相对地位较高的被试并没有出现更多领导力行为，却更有可能被提名为领导者。本研究证实了自我建构对网络知识分享的重要影响。研究建议：（1）使用WIKI服务促进依存型员工的跨部门知识分享；（2）重视依存型用户之间亲密关系的建立；（3）提升分享媒介的丰富性，帮助独立型用户减少分享中的不确定性。
[Abstract]:Self-construction is an important theory to explain how individuals perceive themselves.Dependent self-construction puts self in social relation network and independent self-construction regards self as an independent entity separated from others.In the knowledge sharing service based on network, self-construction deeply influences user's sharing motivation, interpersonal trust and sharing behavior.The deep understanding of user self-construction is of great significance to the management and design of network knowledge sharing service.In view of the fact that the research on self-construction has just begun in the field of knowledge sharing at home and abroad,This study proposes the following goal: 1) to establish a theoretical model of self-construction that influences network knowledge sharing. (2) to verify the influence of self-construction on the process and behavior of knowledge sharing.The study is divided into two stages.In the first stage, the important research on self-construction and network knowledge sharing is reviewed, and then the theoretical model of self-construction influencing network knowledge sharing is established, and the hypothesis is put forward.The second stage verifies the theoretical model and hypothesis through three experiments.Experiment 1 explores the influence of employee self-construction on knowledge sharing media selection.The online knowledge base service (WIKI) and the social question answering service (QA) were compared, and 232 employees were investigated through situational experiments.The results showed that: (1) WIKI stimulated more motivation to share knowledge with employees outside the group than QA. Self-efficacy and willingness to share were 2) intra-group sharing for dependent employees.Both media can provide better support, as well as internal and external sharing of independent employees.Based on the above results, the second experiment concluded that the sharing of dependent self-constructors and intimate others was less affected by media differences.The experiment compared the instant messaging system with the face-to-face media. 40 Chinese students (dependent) and 40 German students (independent) participated in the social dilemma game experiment.The main conclusion is that in intimate relationships, Chinese people have higher interpersonal trust and knowledge sharing performance than Germans.) Media differences do not affect Chinese people's trust and sharing in intimate relationships.Experiment 3 was extended to social networking services to study the influence of Weibo users' relative status on knowledge sharing motivation and leadership.The results showed that the subjects with lower status had higher personal interest motivation than those with higher status, and those with higher status did not have more leadership behavior.Are more likely to be nominated as leaders.This study confirms the important influence of self-construction on web knowledge sharing.The research suggests that: 1) using WIKI services to promote cross-departmental knowledge sharing among dependent employees. 2) pay attention to the establishment of intimate relationships among dependent users.) enhance the richness of sharing media and help independent users reduce the uncertainty in sharing.
【学位授予单位】：清华大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：F49

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