北京久其软件公司战略绩效评价体系构建

发布时间：2018-04-19 02:03

本文选题：战略 + 绩效　；参考：《兰州大学》2013年硕士论文

【摘要】：本文通过运用企业战略管理相关理论以及平衡计分卡理论为久其公司设计了一套战略绩效管理系统。久其公司从一家普通的民营小型软件企业,经过接近十年的发展,迅速达到中等以上规模的企业集团,该公司的企业战略经历过一系列的发展和变化。在新的环境下,如何对企业战略进行绩效管理更是非常重要的内容。久其公司正处于企业战略转型的关键阶段,但缺乏对企业战略的全面和研究分析,亦缺乏有效的企业战略绩效管理手段和工具,本文正是为解决该企业的这一难题而提出了解决方案。本文首先分析了久其公司的基本情况,研究了久其公司所经历的主要发展阶段,并对久其公司所面临的难题进行了剖析,从而提出了本文意图解决的主要问题。继而使用PEST分析方法、五力分析模型、SWOT分析方法对久其公司的内外部环境、经营状况进行了全面而细致的分析,从而在整体上确立了该公司的经营环境和竞争情况。在确立了企业经营环境之后,本文运用平衡计分卡和KPI的手段和方法为久其公司编制了一套完整的战略绩效考核系统,通过该系统,久其公司将其总体战略目标分解到财务、客户、流程以及学习和成长四个方面,通过分析其内在的因果关系,并通过指标进行定量的衡量。本文还进一步提出了如何实施该系统的方法和步骤,并进一步指出了可能遇到的问题以及解决方法。
[Abstract]:This paper designs a set of strategic performance management system for the company by using the relevant theories of enterprise strategic management and balanced scorecard theory.After nearly ten years of development, the company has rapidly reached a medium scale enterprise group from an ordinary private small software enterprise. Its enterprise strategy has undergone a series of development and changes.Under the new environment, how to carry on the performance management to the enterprise strategy is very important content.For a long time, the company is in the key stage of enterprise strategic transformation, but it lacks comprehensive research and analysis of enterprise strategy, and also lacks effective means and tools of enterprise strategic performance management.This paper is to solve this problem of the enterprise and put forward a solution.This paper first analyzes the basic situation of the company, studies the main stages of its development, and analyzes the problems faced by the company, and then puts forward the main problems this paper intends to solve.Then, using the PEST analysis method and the five-force analysis model, the paper makes a comprehensive and detailed analysis of the internal and external environment and operating conditions of the company, thus establishing the operating environment and the competition situation of the company as a whole.After the establishment of the business environment, this paper uses the balanced Scorecard and KPI to compile a complete strategic performance appraisal system for the company. Through the system, the company decomposes its overall strategic objectives to finance.Customer, process, learning and growth four aspects, through the analysis of its internal causality, and quantitative measurement through indicators.This paper also puts forward the methods and steps of how to implement the system, and further points out the possible problems and solutions.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F49

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