基于EVA的电信企业资源可持续发展综合评价研究

发布时间：2018-04-19 22:25

  本文选题：概念函数 + 时变权　； 参考：《北京邮电大学》2017年博士论文

【摘要】：本论文主要研究基于EVA的电信运营商企业资源可持续发展综合评价。2009年以来,中国电信运营面临剧烈的市场竞争环境,企业的发展目标和方向面临着挑战和选择,同年国家发放三张3G牌照促成了 3家全业务运营企业,电信业态又一次发生了变化。2008年以来,通信建设规模随着光进铜退、宽带中国等技术和业务需求持续保持高位,诸如网络结构、大数据、移动互联网等新业务及应用,使客户的需求从相对单一化过渡到多样化和个性化。行业内外的激烈竞争导致技术、业务边界逐渐模糊。通信建设还在继续,对运营商未来的投资管理工作提出了更高的要求,如何拥有一个持续、高效、独特的投资管理能力是保持竞争优势和核心能力的法宝之一。2010年后,国家对央企等运营商企业增加了 EVA考核,对企业在节约成本和提升收入等方面提了更高的要求。总之,面对电信运营商企业持续多年的资源投入,需要对其可持续发展状况进行综合评价,并以此制定有效、合理的投资管理策略。本论文文通过对电信运营商企业现状(以中国电信排名前三位的J公司企业为样本)及企业系统环境的因果关系分析,根据系统工程方法建立动力学模型,最终构建电信运营商企业资源可持续发展综合评价模型。模型采用时间变权的方法对企业可持续发展趋势进行仿真预测,通过熵值法的最初计算后对关键性指标进行监测,制定合理的的投资管理策略。评价模型由以基于平衡计分卡理论为核心的财务水平能力、市场与客户能力、运营管理能力、创新与学习能力等资源子系统协调组成,依据模型构建一个垂直式企业资源评价指标体系,对电信运营商企业资源可持续发展进行动态评价。通过对应的目标层、准则层、专业层、指标层其等四层结构,采用最多九标度层次分析法(准则层、专业层)、熵值法结合主、客观赋权结合时间变权的方法,进行整体模型体系的计算;指标层原始数据依据客观和数学预测方法(生命周期理论和回归拟合等)获得。研究结果表明,电信运营商企业资源通过有效的投资管理,企业价值在未来基本能实现可持续发展,企业运营能力、市场与顾客能力、财务水平指数、创新和学习管理能力呈逐步上升趋势,企业价值发展度在2017年后有明显的改善和上升趋势。本论文在通过研究中国电信集团J公司自身投资管理工作现状的基础上,明确创新方向,以解决目前企业投资管理面临的难题,提升投资管理工作效果,支撑企业份额增长和价值提升。由于电信运营企业所处行业、内外部环境的复杂性,企业重组、并购,巨大的产业形态的变化等因素可能会在短期对结果产生突变影响。考虑到电信运营企业全程全网的特点,定义了新业务固定资产、战略资源固定资产(主要针对管道类、铁塔、基站配套类资产)、核心竞固定资产(本研究主要针对移动通信无线网络资源)的概念,应该看到固定资产的界限随着时间的变化也在变化中,如2014年底成立了铁塔公司,逐步对电信运营商企业铁塔资源进行收购,故本研究在2016年后将共建率提高为100%进行熵值计算。一个模型的应用要考虑大的业务周期,在互联网+的背景下,作者预测2020年后5G将可能正式引入,故本模型将预测模型时间定为2020年。本模型以中国电信为样本,考虑到电信的业务分布较均匀,包含基础电信业务中的移动通信业务、固网业务、宽带业务和增值电信业务中的移动互联网业务及固网值业务等。本模型建议的应用方向是指导电信运营商企业进行策略性的价值管理,对于制定电信企业的战略方向可以起到一定的参考作用。
[Abstract]:This paper mainly studies the comprehensive evaluation of the sustainable development of enterprise resources for telecom operators based on EVA for.2009 years. The operation of China Telecom is facing a fierce market competition environment. The development goal and direction of the enterprise are facing challenges and choices. In the same year, the state issued three 3G licenses to promote 3 full business operation enterprises, and the telecommunications industry again Since the change of.2008 years, the scale of communication construction has continued to remain high, such as network structure, large data, mobile Internet and other new services and applications, such as network structure, large data, mobile Internet, and other new services and applications, so as to make customers' needs from relatively single to diversification and individualization. The communication construction is gradually blurred. The communication construction is still continuing. It puts forward higher requirements for the future investment management of the operators. How to maintain a sustainable, efficient and unique investment management ability is one of the magic weapons to maintain competitive advantage and core competence. After.2010 years, the state has added EVA assessment to enterprises such as central enterprises and other enterprises. In the face of the sustainable development of the telecom operators, it is necessary to make a comprehensive evaluation on the sustainable development of the telecom operators, and to formulate effective and reasonable investment management strategies. This paper is based on the status of the telecom operators (the top three of the China Telecom). The causal relationship between the J company and the enterprise system environment is analyzed. The dynamic model is established according to the system engineering method. Finally, a comprehensive evaluation model of the sustainable development of the telecom operators is constructed. The model adopts the method of time variable weight to simulate the trend of the sustainable development of the enterprise, and through the initial entropy method. After the calculation, the key indicators are monitored and a reasonable investment management strategy is formulated. The evaluation model is composed of the financial level capability based on the Balanced Scorecard theory, the market and customer ability, the operation management ability, the innovation and learning ability, and the construction of a vertical enterprise resource evaluation based on the model. The index system makes a dynamic evaluation on the sustainable development of the telecom operators. Through the corresponding four layers of target layer, standard layer, professional layer and index layer, the maximum nine scale analytic hierarchy process (standard layer, professional layer), entropy method combined with the main, objective empowerment combined with time change method, the overall model system is carried out. According to the objective and mathematical prediction methods (life cycle theory and regression fitting, etc.), the original data of the index layer are obtained. The results show that the enterprise resources can basically achieve sustainable development, business operation, market and customer capability, financial level index, innovation and innovation in the future. The ability of learning management is gradually rising, and the development of enterprise value has been obviously improved and rising after 2017. On the basis of studying the present situation of the investment management of the China Telecom group J company, this paper makes clear the direction of innovation in order to solve the problems facing the current enterprise investment management and improve the effect of investment management. As a result of the complexity of the industry, the complexity of the internal and external environment, the restructuring of the enterprises, the mergers and acquisitions, the change of the huge industrial form, and other factors may have a sudden change in the short-term results, considering the characteristics of the whole network of the telecom operators, the definition of the new business fixed assets, strategic capital. Source fixed assets (mainly for pipeline, iron tower, base station matching assets), core competitive fixed assets (this study mainly aimed at mobile communication wireless network resources) concept, we should see the fixed assets limit with the change of time, such as the end of 2014 set up the tower company, gradually to telecom operators tower resources For the acquisition, so this study will improve the calculation of entropy build rate was 100% in 2016. After the application of a model to consider the business cycle, in Internet plus background, the author forecast after 2020 5G will be formally introduced, so this model forecast model will be scheduled for 2020. The model of China Telecom the sample, taking into account the telecommunications The distribution of business is more uniform, including mobile communication services in basic telecommunication services, fixed network business, broadband service, mobile Internet services and fixed network value services in value-added telecom services. The application direction of this model is to guide the strategic value management of telecom operators and to formulate the strategic direction of telecom enterprises. It can play a certain reference role.

【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：F626
，

本文编号：1775020