浙江省邮电工程建设有限公司竞争战略研究

发布时间：2018-04-24 13:24

本文选题：竞争战略 + 通信施工企业　；参考：《广西大学》2012年硕士论文

【摘要】：当前社会经济发展全球一体化的趋势已经很明显,市场竞争也愈演愈烈。这给市场中的每个企业的生存和发展带来了很多的不确定因素。如何客观全面地分析本企业所处的环境,发展的目标,整合企业的资源,做到未雨绸缪,在这日益竞争的商业环境中充分发挥本企业自身优势,并制定相应的发展策略。这就需要重视企业的战略管理。伴随着中国通信行业的飞速发展和通信运营商的重组,作为承担通信网络建设与维护的通信施工企业而言,既是一个机遇,也是一个挑战。如何清醒的认识当前通信行业的发展情况,科学地制定竞争战略和构建与之相对应的战略管理支撑体系是行业中的企业在这复杂多变的形势下立于不败之地无二选择。本文通过案例研究法和深入访谈的研究方法,以浙江省邮电工程建设有限公司作为通信施工企业的典型案例,运用战略管理理论,通过对浙江省邮电工程建设有限公司的内外部环境、行业发展趋势和企业面临的主要风险进行分析,并在IE矩阵分析、SWOT分析和波特五力分析的基础上进行企业的竞争战略选择。确定该公司在发展中面临的机会、威胁、优势和劣势,并以此制定该公司的竞争战略并构建实施该战略的管理支撑体系。希望通过该战略的制订,为企业未来更好更快的发展拨开了层层迷雾,找到前进的方向；同时,也能为其他通信施工企业建立和完善公司竞争战略体系提供参考和借鉴。
[Abstract]:At present, the trend of global integration of social and economic development is obvious, and the market competition is becoming more and more intense. This brings a lot of uncertainty to the survival and development of every enterprise in the market. How to objectively and comprehensively analyze the environment, the target of development, integrate the resources of the enterprise, make a good plan in advance, give full play to the advantages of the enterprise in this increasingly competitive business environment, and formulate the corresponding development strategy. This needs to attach importance to the strategic management of enterprises. With the rapid development of Chinese communication industry and the reorganization of communication operators, it is an opportunity and a challenge for communication construction enterprises to undertake the construction and maintenance of communication networks. How to soberly understand the current situation of the development of the communication industry, scientifically formulate the competitive strategy and build a corresponding strategic management support system is the industry's enterprises in this complex and changeable situation in an invincible position. Through case study and in-depth interview, this paper takes Zhejiang Post and Telecommunications Engineering Construction Co., Ltd. as a typical case of communication construction enterprises, and applies the theory of strategic management. Through the analysis of the internal and external environment of Zhejiang Post and Telecommunications Engineering Construction Co., Ltd., the development trend of the industry and the main risks faced by the enterprises, and on the basis of the IE matrix analysis, SWOT analysis and Porter's five forces analysis, the competitive strategy of the enterprises is selected. Identify the opportunities, threats, strengths and weaknesses faced by the company in its development, and establish a competitive strategy and a management support system for the implementation of the strategy. It is hoped that through the formulation of this strategy, the future development of enterprises will be better and faster, which will clear the fog and find the way forward; at the same time, it can also provide reference and reference for other communication construction enterprises to establish and perfect the competitive strategy system of the company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F426.92;F632.7

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