GXWX公司业务运营管理优化研究

发布时间：2018-04-29 22:26

本文选题：移动通信网络 + 运营管理　；参考：《广西大学》2012年硕士论文

【摘要】：对移动通信网络行业企业来说,运营管理是否高效运行对于打造移动通信网络企业业务竞争优势具有重要的战略意义。本研究就是从移动通信网络行业运营管理相关理论概述出发,结合GXWX公司运营管理实际情况进行具体研究。文章首先介绍了GXWX公司运营管理优化研究的背景、意义、目的,提出了GXWX公司运营管理优化研究思路和内容。在阐述国内外移动通信网络行业运营管理相关文献和理论分析工具的基础上,就GXWX公司运营管理现状展开分析,运用PEST分析工具分析了GXWX公司的外部环境是十分有利于公司开展运营管理服务,尤其指出经济发展环境对行业的支撑作用明显、移动通信行业的政策支撑力度较大、移动通信行业消费群体及消费趋势有利于行业发展、IP技术和3G技术对于拓展移动通信增值业务和互联网业务贡献巨大。然后基于对GXWX公司运营管理的资源和能力分析,提炼了公司运营服务的优势和劣势,在此基础上,运用SWOT分析工具提出了GXWX公司运营管理整体策略,即做好传统数据业务的同时,推广移动互联网业务市场运营,并努力进行业务的延展和增值服务,抢占3G时代带来的巨大商机和市场。最后提出了严格规范公司运营管理和机制、准确进行公司运营市场的需求分析、做好公司运营管理的考核、加强对公司业务服务市场的控制等运营管理优化的对策与建议。
[Abstract]:For the enterprises of mobile communication network, it is of strategic significance to establish the competitive advantage of mobile communication network enterprises by whether or not the operation management runs efficiently. This research is from the mobile communication network industry operation management related theory summary, unifies the GXWX company operation management actual situation to carry on the concrete research. This paper first introduces the background, significance and purpose of the research on the optimization of operation management of GXWX Company, and puts forward the research ideas and contents of the optimization of operation management of GXWX Company. On the basis of expounding the related documents and theoretical analysis tools of mobile communication network industry operation management at home and abroad, this paper analyzes the current operation management situation of GXWX Company. This paper analyzes the external environment of GXWX Company by using PEST analysis tools, especially points out that the economic development environment has a significant supporting effect on the industry, and the policy support of the mobile communication industry is strong. The consumer group and consumption trend of mobile communication industry are conducive to the development of IP and 3G technologies, which contribute greatly to the expansion of value-added services and Internet services in mobile communications. Then, based on the analysis of the resources and capability of GXWX company's operation management, the advantages and disadvantages of the company's operation service are refined. On this basis, the overall strategy of GXWX company's operation management is put forward by using the SWOT analysis tool. That is to do a good job of traditional data services at the same time to promote the mobile Internet business market operation and strive to extend business and value-added services to seize the 3G era of huge business opportunities and markets. Finally, the paper puts forward some countermeasures and suggestions to optimize the operation management, such as strictly standardizing the company's operation management and mechanism, accurately carrying out the demand analysis of the company's operation market, doing well the examination of the company's operation management, and strengthening the control of the company's business service market.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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