企业社交,回归商业本质

发布时间：2018-05-02 00:40

  本文选题：企业 + 社交　； 参考：《企业管理》2013年04期

【摘要】：正消费者迫切需要在社交平台上享受服务,而企业目前所提供的服务差强人意。要解决这个问题,需要把社交平台变成企业整体运营平台中的一环,使社交平台的运营从"事件化"变为"日常化"。社交之惑四年前的开心网、两年前的新浪微博、一年前的微信,当一个接一个的社交网络产品成为整个中国互联网、甚至中国社会热点的时候,无数的企业摩拳擦掌,众多的营销公司蠢蠢欲动,圈里圈外的人们都在奔走相告:社交平台时代来了!
[Abstract]:Positive consumers urgently need to enjoy services on social platforms, while businesses are currently offering less than satisfactory services. To solve this problem, it is necessary to turn the social platform into an integral part of the corporate operating platform, and to change the operation of the social platform from "eventualization" to "daily operation". Social bewilderment at Kaixin four years ago, Sina Weibo two years ago, WeChat a year ago, when one after another social networking products became the whole of China's Internet, and even China's social hot spots, countless enterprises were brushing their hands. Many marketing companies are ready to move, and people outside the circle are telling each other: the era of social platforms is coming!
【分类号】：F49;F274
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本文编号：1831682