基于服务风险的云服务商信任评价研究

发布时间：2018-05-02 13:03

本文选题：服务水平协议 + 云服务风险　；参考：《科学技术与工程》2017年16期

【摘要】：云服务风险的发生,导致中小企业用户无法使用服务商所承诺的服务质量水平,进而引发用户对云服务商的信任危机。以用户与云服务商之间的信任关系为切入点,从用户视角出发探讨了服务风险的发生对双方信任关系的影响,以期对云服务商的市场策略提供有针对性的对策建议。在将中小企业用户与云服务商之间的信任关系划分为直接信任关系和间接信任关系的基础上,得到不同用户对云服务商信任评价的综合模型,进一步利用计算机数值仿真验证了所构建信任评价模型的有效性。研究结果表明:服务风险的发生会对云服务商的信誉造成负面影响;用户对服务风险的厌恶程度越高,其对云服务商的信任就越低;服务风险的发生,对间接信任的负向影响要显著大于对直接信任的负向影响。
[Abstract]:The occurrence of cloud service risk leads to the small and medium-sized enterprise users can not use the service quality level promised by the service provider, which leads to the trust crisis of the users to the cloud service provider. Based on the trust relationship between users and cloud service providers, this paper probes into the impact of the occurrence of service risk on the trust relationship between the two sides from the perspective of users, in order to provide targeted countermeasures and suggestions for cloud service providers' market strategies. On the basis of dividing the trust relationship between SME users and cloud service providers into direct trust relationship and indirect trust relationship, a comprehensive model of cloud service provider trust evaluation by different users is obtained. The validity of the trust evaluation model is verified by computer numerical simulation. The results show that: the occurrence of service risks will have a negative impact on the reputation of cloud service providers; the higher the users' aversion to service risks, the lower their trust in cloud service providers; the occurrence of service risks, The negative influence on indirect trust is greater than that on direct trust.
【作者单位】：中原工学院信息商务学院;
【基金】：河南省哲学社科规划决策咨询项目(2015JC06)资助
【分类号】：F49;TP393.09

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