企业战略选择的情绪基础:基于IT服务供应商的多案例研究

发布时间：2018-05-12 16:16

  本文选题：情绪基础 + 战略选择　； 参考：《中国工业经济》2017年04期

【摘要】：本研究采用多案例对比的方法 ,以战略选择模型为理论视角,通过分析四家IT服务供应商运营能力的构建和战略选择的演化过程,来揭示不同的情绪基础影响战略选择的机制以及原因。研究发现:当供应商对细分市场怀有正面情绪基础时,倾向于采取探索战略;反之,倾向于采取利用战略。此外,供应商的情绪基础通过影响运营能力构建过程作用于战略选择。具体而言,不同的情绪基础通过影响组织注意力,进而影响运营能力的构建,即惯例构建和运营能力组装两个子过程,最终导致不同战略选择。本研究的理论贡献在于,定义并操作化了"情绪基础"这一概念,并且从供应商的视角,探讨了个体层面的情绪对组织层面战略选择与能力开发的影响机制。本文的管理启示在于,面对动荡的市场环境,服务外包供应商需关注组织情绪基础对战略决策的影响,发挥组织情绪基础的作用,以形成更有效的战略选择。
[Abstract]:This study adopts the method of multi-case comparison, taking the strategic choice model as the theoretical perspective, through the analysis of the four IT service providers' operation ability construction and the evolution process of strategic choice. To reveal the different emotional basis to influence the strategic choice of the mechanism and reasons. It is found that when suppliers have a positive sentiment base on market segmentation, they tend to adopt exploratory strategy; conversely, they tend to adopt utilization strategy. In addition, the supplier's emotional base affects strategic choice by influencing the operational capacity building process. Specifically, different emotional bases affect the organization's attention and then affect the construction of operational capability, namely, the two sub-processes of routine construction and operational capability assembly, which lead to different strategic choices. The theoretical contribution of this study is that the concept of "emotional basis" is defined and operationalized, and the influence mechanism of individual emotion on strategic choice and ability development at organizational level is discussed from the perspective of supplier. The management revelation of this paper is that in the face of the turbulent market environment, service outsourcing providers should pay attention to the influence of organizational emotional basis on strategic decision-making and play the role of organizational emotional basis in order to form a more effective strategic choice.
【作者单位】： 中国人民大学商学院;
【基金】：国家自然科学基金项目“IT外包供应商应对环境剧变的过程和影响因素研究”(批准号71320107005) 中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)“IT外包供应商组织战略选择的情绪基础”(批准号15XNH088)
【分类号】：F272;F49
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本文编号：1879285