网络用户移动签到服务持续使用意愿研究

发布时间：2018-05-15 11:40

本文选题：基于位置服务 + 移动签到　；参考：《中南财经政法大学学报》2013年04期

【摘要】：网络用户对移动签到服务的接受程度如何以及持续使用意愿是否强烈,对我国位置服务的发展至关重要。本研究在用户价值理论的基础上,融合技术接受模型构建了研究模型,探讨了用户价值、感知易用性与服务体验等因素对网络用户移动签到服务持续使用意愿的影响。实证研究表明,功能价值、情感价值、感知易用性及服务体验都对用户移动签到的持续使用意愿有显著的正向影响,并且功能价值与社会价值还会显著影响情感价值,进而对持续使用意愿产生间接影响。为此,应从扩大用户群体、深度融合社交网络、丰富签到应用、强化客户工作与提升用户体验等途径入手推广移动签到服务发展。
[Abstract]:It is very important for the development of location service in our country that the acceptance of mobile check-in service and the willingness to use continuously are strong. Based on the theory of user value, this paper constructs a research model based on the technology acceptance model, and discusses the influence of user value, perceived usability and service experience on the willingness of users to use mobile check-in services. Empirical studies show that functional value, emotional value, perceived ease of use and service experience all have significant positive effects on the user's mobile check-in willingness to use continuously, and the functional value and social value also significantly affect the emotional value. In turn, it has an indirect effect on the willingness to use continuously. Therefore, the development of mobile check-in service should be promoted by expanding the user group, deeply integrating social network, enriching the application of check-in, strengthening the customer work and improving the user experience.
【作者单位】：中南财经政法大学工商管理学院;中南民族大学管理学院;
【基金】：教育部人文社会科学研究项目“基于SOA理论的服务供应链模型构建及其流程整合研究”(10YJC630308) 中央高校基本科研经费资助项目“基于SOA理论的服务供应链模型构建研究”(31541010805)
【分类号】：F49;F274

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