中国电信内蒙古分公司3G业务市场研究

发布时间：2018-05-19 18:16

本文选题：3G + 业务创新　；参考：《内蒙古大学》2013年硕士论文

【摘要】：中国的移动通信产业经历了从无到有,从小到大,由弱到强的艰辛历程,经过了20多年的发展,形成了相对完善的产业链,从早期的模拟时代过渡到数字时代,到如今的3G数据时代。为了在3G时代能够展开全球竞争,国家针对3G业务发展进行了再次的电信运营商重组,形成了分别掌握三大主流3G技术标准的三大电信运营商竞争的格局。然而,中国移动通信市场具有规模和多样性等特点。作为全球最大的电信市场,存在着诸多因素的影响如：人口,地域,科技化,公司构架等。面对复杂多变的市场,电信运营商如何选择目标客户群体,并通过相关的客户策略及市场策略将其转化为竞争优势,将成为为移动通信服务商的首要问题。作为移动通信领域的佼佼者——中国电信如何面对3G市场带来的挑战,已经成为中国电信集团公司首要解决的关键问题。如何针对企业自身状况制定合理的市场及运营策略,需要我们更加深入思考与研究。本文运用了市场营销学、核心竞争力理论、运营管理等相关知识,通过对国内外3G市场形势、运营现状进行了深入的分析和对比,同时对中国电信内蒙古分公司在行业竞争中所具备的优势、劣势作了客观的阐述,以帮助中电信内蒙古公司发现制约其3G业务发展的问题。最后提出中国电信内蒙古分公司在3G业务的市场运营中应该采取差异化策略、细分市场策略以及市场总体发展策略,以抢占先机,提高市场占有率,为企业创造更大的利润。
[Abstract]:China's mobile communication industry has experienced a difficult process from scratch to existence, from small to large, from weak to strong. After more than 20 years of development, it has formed a relatively perfect industrial chain, from the early analog era to the digital era. To today's 3G data age. In order to carry out the global competition in the 3G era, the state reorganized the telecom operators for the development of 3G services, and formed the pattern of competition among the three major 3G technical standards. However, the Chinese mobile communication market has the characteristics of scale and diversity. As the world's largest telecommunications market, there are many factors such as population, geography, technology, corporate structure and so on. Facing the complex and changeable market, how to select the target customer group and turn it into competitive advantage through the relevant customer strategy and market strategy will become the primary problem for the mobile communication service provider. As a leader in the field of mobile communication, how to face the challenges brought by 3G market has become the key problem to be solved by China Telecom Group Corporation. How to make reasonable market and operation strategy according to the enterprise's own condition needs us to think and study more deeply. Based on the relevant knowledge of marketing, core competitiveness theory, operation management and so on, this paper makes a deep analysis and comparison of 3G market situation and operation status at home and abroad. At the same time, the advantages and disadvantages of China Telecom Inner Mongolia Branch in the industry competition are described objectively to help China Telecom Inner Mongolia Company find out the problems that restrict the development of its 3G business. Finally, the paper points out that China Telecom Inner Mongolia Branch should adopt differentiation strategy, market segmentation strategy and overall market development strategy in order to seize the first opportunity, increase market share and create more profits for enterprises.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F626

【参考文献】