基于价值链的游戏创意产品文化、技术、经济的融合研究——以竞争战略为调节变量

发布时间：2018-05-21 17:51

  本文选题：游戏创意产品 + 文化、技术、经济融合　； 参考：《四川大学学报(哲学社会科学版)》2017年03期

【摘要】：游戏创意产品的开发和运营在本质上是创意价值链的生长过程,同时也是文化、技术、经济要素在价值链上的融合过程。研究表明,通用竞争战略的基础维度对融合过程的实现和转化具有重要影响。基于这一认识,通过构建游戏创意产品文化、技术、经济融合的循环过程模型,可将通用竞争战略的三个基础维度市场细分、差异化和成本引入循环过程,并以Nintendo Wii家用游戏产品的案例研究进行验证。研究发现,在不同的竞争战略下,游戏创意产品的文化、技术、经济融合过程,在价值链特点、融合媒介和实现机理上存在重大差异。这一研究结论为实际的游戏创意产品开发和运营过程提供了理论模式和参考。
[Abstract]:The development and operation of game creative products is essentially the growth process of creative value chain, and also the fusion process of culture, technology and economic elements in the value chain. The research shows that the basic dimension of general competitive strategy has an important influence on the realization and transformation of fusion process. Based on this understanding, the circular process model of the integration of culture, technology and economy of the creative products of games can be constructed to introduce the three basic dimensions of general competitive strategy into the circular process, namely, market segmentation, differentiation and cost. And the case study of Nintendo Wii home game product is verified. It is found that under different competitive strategies, there are significant differences in the process of cultural, technological and economic integration of game creative products, as well as in the characteristics of value chain, fusion medium and realization mechanism. This conclusion provides a theoretical model and reference for the actual game creative product development and operation process.
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本文编号：1920179