基于FMC融合网络的数据流量价值提升研究

发布时间：2018-05-22 09:03

本文选题：融合网络 + 流量　；参考：《北京邮电大学》2013年博士论文

【摘要】：2012年全球互联网用户约24亿户、智能手机约11亿台,其中大部分客户通过固定或移动数据业务接入互联网。全球大部分电信运营商的核心网络已逐步实现IP化。因此,无论是用户接入层面还是核心网络层面,数据流量已经成为电信产业价值的核心。目前,国内外专家、学者对于电信产业的客户价值、价值链等理论的研究很多, 但关于数据流量及其价值的理论研究和定量分析当前不很丰富,关于固定网络、移动网络和FMC融合网络的数据流量价值因素论述不多、对比分析和量化测算不足,对网络流量价值提升机制的分析也较少。因此本文基于FMC融合网络分析,从数据流量的着眼点研究价值提升是一个较新的视角和领域。本文对“FMC融合网络”的概念、特点、关键技术、典型应用和流量价值进行分析,对固网、移网的数据业务、流量价值、提升机制进行了研究、量化测算,主要有三点创新：一、构建了FMC网络数据流量价值模型本文参考“客户让渡价值理论”及其它客户价值有关的文献成果, 提出流量价值概念模型,对变量之间的关系提出相应的研究假设。通过设计、修改、发放和回收调查问卷、收集整理数据及实证分析,建立了“流量价值”模型。这一模型,突破了传统的电信产业价值模式, 从较新的角度对影响流量的价值组成因素进行建模和细化分析。二、对固定、移动、FMC网络的流量价值进行分析、测算本文结合访谈法、问卷法、系统抽样法、资料分析法对市场调查、业务资费、运营商现网运行数据进行收集,对固定网络数据业务用户的行为偏好、用户流量进行了关联分析；对移动网络流量价值和移动用户的数据使用量进行了回归分析,对FMC融合数据业务产品进行了流量价值分析。本文创新地提出将收入与流量之比所反映出的平均价格(元/GB))定义为通信网络“流量价值”,并以此为出发点进行相关的思考、测算和分析。测算出某基础电信运营商固网平均流量价值为0.40元/GB, FMC典型应用的流量价值为9.40元／GB,移动网络平均流量价值为0.69元/MB(均为2011年数据),并分别归纳出其流量价值测算公式。这应对数据流量价值的具体化研究和分析,提供较新的思路、可比方法和参考数据。三、提出了FMC网络数据流量价值提升机制本文通过对价值关系、价值创造的分析,提出了“FMC网络流量价值提升机制”。同时,针对四类典型数据流量业务需求的特点,细化了流量价值应用模型,对电信运营商的价值策略和定位进行了重点分析,并提出流量价值提升策略建议。
[Abstract]:About 2.4 billion Internet users and 1.1 billion smartphones worldwide in 2012 Most customers access the Internet through fixed or mobile data services. Most of the world's telecommunications transportation The core network of doing business has gradually realized IP. Therefore, whether the user access level or At the core network level, data traffic has become the core of telecom industry value. At present, in the country Foreign experts and scholars have done a lot of research on the theory of customer value and value chain in the telecommunications industry. However, the theoretical research and quantitative analysis on data flow and its value are not very rich at present. The data traffic value factors of fixed network, mobile network and FMC fusion network are not discussed much. The comparative analysis and quantitative measurement are insufficient, and the analysis of network traffic value promotion mechanism is also less. Therefore, based on the analysis of FMC fusion network, this paper promotes the value of data traffic research from the point of view of data flow. Is a relatively new perspective and field. In this paper, the concept, characteristics, key technologies, typical applications and applications of "FMC fusion network" are discussed. Traffic value analysis, fixed network, transfer network data services, traffic value, promotion mechanism In this paper, there are three main innovations: first, we construct the FMC network data flow value model. This paper refers to the "customer transfer value theory" and other related literature results. A conceptual model of flow value is proposed, and the corresponding research hypotheses are put forward for the relationship between variables. Pass Design, modify, distribute and recycle questionnaires, collect and organize data and empirical analysis, build A model of "flow value" was established. This model breaks through the traditional value model of the telecommunications industry. In this paper, the value components of the flow are modeled and analyzed from a new point of view. Second, the flow value of fixed, mobile FMC network is analyzed, and combined with interview method, questionnaire method, systematic sampling method and data analysis method, this paper calculates the market survey. Service rate, operator current network operation data collection, fixed network data service users Behavior preference, user traffic correlation analysis; the mobile network traffic value and mobility A regression analysis of the amount of data used by the user is carried out, and the product of the FMC data integration business is analyzed. Flow value analysis. This paper innovates the average price reflected by the ratio of income to flow. The grid is defined as the "traffic value" of the communication network, and this is taken as the starting point. Thinking, measuring and analyzing. Calculating the average flow value of a basic telecom operator's fixed network It's 0.40 yuan per GB. the typical FMC application has a traffic value of 9.40 yuan per GB. mobile network leveling. The average flow value is 0.69 yuan / MBb (all for 2011 data), and its flow is summed up respectively. Value calculation formula. This should provide new research and analysis of the value of data traffic. The train of thought, comparable methods and reference data. Third, this paper puts forward the mechanism of enhancing the value of FMC network data traffic. Based on the analysis of value relation and value creation, this paper puts forward the "FMC network traffic". Value promotion mechanism. At the same time, according to the characteristics of four typical data traffic services, Based on the application model of traffic value, this paper focuses on the value strategy and positioning of telecom operators. Analyze, and put forward the flow value promotion strategy suggestion.
【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F626

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