中国地方政务微博信息传播的效果研究

发布时间：2018-05-24 13:40

本文选题：电子政务 + 地方政府　；参考：《电子政务》2013年03期

【摘要】：微博的产生和发展改变了政府的角色定位,政府工作人员可以充分利用微博这一平台,通过开设政务微博的方式,与民沟通互动。对选取的中国东、中、西部三个地区的6个政务微博一周时间内发布的微博信息进行了实证分析,主要从微博信息内容和表现形式两方面来描述地方政务微博的传播效果,其中,信息内容方面重点考察信息类型、信息来源和地域接近等影响因素,信息表现形式方面重点考察扩展阅读、标题、多媒体表现等影响因素;在此基础上总结出当前地方政务微博存在发展不均衡、信息量少、官腔比较严重等问题;最后对中国地方政务微博未来的发展和完善提出了可行性建议,即鼓励发布民众感兴趣的与民众利益密切的原创话题,发布的微博信息要联系实际、贴近群众需求,应合理运用多种表现形式传达当地政府信息。
[Abstract]:The emergence and development of Weibo have changed the role of the government. Government functionaries can make full use of the platform of Weibo to communicate and interact with the people through the way of setting up government affairs Weibo. This paper makes an empirical analysis of the Weibo information released within one week of the six government affairs Weibo in the three regions of east, middle and west of China, and mainly describes the dissemination effect of the local government Weibo from two aspects: the content and the form of Weibo information. Among them, the information content focuses on the types of information, information sources and geographical proximity and other influencing factors, the form of information expression focus on the expansion of reading, title, multimedia performance and other factors; On this basis, the author concludes that the current local government Weibo has some problems, such as unbalanced development, less information, serious mandarin and so on. Finally, it puts forward some feasible suggestions for the future development and improvement of the local government Weibo in China. That is to say, we should encourage the publication of original topics closely related to the interests of the public, and the Weibo information should be linked to the reality and close to the needs of the masses, and the local government information should be conveyed in a variety of forms.
【作者单位】：电子科技大学政治与公共管理学院;
【基金】：教育部哲学社会科学研究后期资助项目“政府与媒体关系研究”(项目编号:12JHQ057)
【分类号】：D630;F49

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