黑龙江省通信产品的扩散模型研究

发布时间：2018-06-03 03:33

本文选题：创新扩散 + Bass模型　；参考：《哈尔滨工业大学》2012年硕士论文

【摘要】：随着通信技术的不断创新，通信产品逐渐成为我们日常生活中必不可少的一种交流工具，逐渐高速的信息处理速度为人们提供了更加方便、快捷的生活和工作方式。移动通信技术的逐渐完善，使得人们之间的交流、合作可以在全球任意一个角落进行，人们对通信产品的依赖也越来越强。通过使用创新扩散理论研究通信产品的扩散过程，不仅能够在实际应用中帮助通信运营商最大化的获得收益，实现产品的有效扩散，提升自己的核心竞争力，而且也将对黑龙江省的通信行业的发展具有重大的意义。国内外众多学者从预测、扩散机制、影响因素和竞争作用等多个角度对通信产品在各个地区的扩散情况进行了研究，很少从消费者和企业的角度进行考虑。本文将从消费者效用、产品竞争和企业收入三个角度出发，使用从黑龙江省通信管理局获得的通信产品的实际数据，基于创新扩散理论和消费者效用理论，建立模型刻画不同情况下的产品扩散情况，并根据拟合结果从通信商、消费者和通信管理局等角度来提供一定的建议。本文首先详细介绍了研究的背景、研究意义和国内外研究现状，在分析国内外现状的基础上，探讨目前需要研究的问题。其次，，使用消费者效用理论与产品扩散理论相结合，从消费者效用的角度研究不同运营商的通信产品扩散，很好的刻画各通信商的品牌效应大小以及价格敏感度。然后，针对市场中不同产品之间存在共享用户时的产品扩散情况，构建模型刻画黑龙江省固定电话和移动电话之间的扩散规律，分析不同产品用户之间的相互作用关系。最后，从企业收入角度出发，通过将企业的收入情况与产品的扩散情况综合进行研究，建立相关模型来刻画收入随产品扩散的关系，通过实证分析为相关企业高层管理者提供决策依据和合理建议，通过相关措施提高自身企业的收入和利润。
[Abstract]:With the continuous innovation of communication technology, communication products have gradually become an indispensable communication tool in our daily life, and gradually high-speed information processing speed has provided people with a more convenient and fast way of life and work. With the gradual improvement of mobile communication technology, communication and cooperation between people can be carried out in any part of the world, and people rely more and more on communication products. By using the innovation diffusion theory to study the diffusion process of communication products, it can not only help the communication operators maximize the benefits in practical applications, but also realize the effective diffusion of the products and enhance their core competitiveness. And will also have great significance to the development of communication industry in Heilongjiang Province. Many scholars at home and abroad have studied the diffusion of communication products in various regions from the perspectives of prediction, diffusion mechanism, influencing factors and competition, and rarely considered from the perspective of consumers and enterprises. In this paper, from the perspective of consumer utility, product competition and enterprise income, we will use the actual data of communication products obtained from Heilongjiang Provincial Communications Administration Bureau, based on innovation diffusion theory and consumer utility theory. A model is established to describe the product diffusion in different situations, and some suggestions are provided from the point of view of communication provider, consumer and communication administration according to the fitting results. In this paper, the background, significance and current situation of the research are introduced in detail. Based on the analysis of the present situation at home and abroad, the problems that need to be studied are discussed. Secondly, by combining consumer utility theory with product diffusion theory, this paper studies the communication product diffusion of different operators from the perspective of consumer utility, and describes the brand effect and price sensitivity of different telecom operators. Then, aiming at the diffusion of products with shared users among different products in the market, a model is built to describe the diffusion law between fixed telephone and mobile phone in Heilongjiang Province, and the interaction relationship between users of different products is analyzed. Finally, from the point of view of enterprise income, the relationship between income and product diffusion is described by synthesizing enterprise income and product diffusion. Through the empirical analysis to provide the decision basis and reasonable suggestion for the senior managers of the related enterprises, and to improve the income and profit of their own enterprises through the relevant measures.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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