中国移动互联网市场结构现状与发展态势分析

发布时间：2018-06-07 17:22

本文选题：移动互联网 + 产业结构　；参考：《管理现代化》2015年05期

【摘要】：移动互联网是由移动通信和互联网结合而产生的新型产业,这一产业带有鲜明的时代特征。其移动性、个性化、真实性、碎片化、私密性等特点使其依托而又独立于互联网而存在,逐渐发展为集信息化、娱乐化、生活化于一体的综合信息服务,用户规模与市场规模持续增长。从产业结构来看,移动互联网与传统产业的结合使其产业边界不断扩大并走进了社会中心地带,但随着它向各个行业的不断渗透,个人隐私与国家安全问题也不容忽视。
[Abstract]:Mobile Internet is a new type of industry produced by the combination of mobile communication and Internet. Its mobility, personalization, authenticity, fragmentation, privacy and other characteristics make it rely on and independent of the Internet, and gradually develop into a collection of information, entertainment, life in one of the integrated information services, User size and market scale continue to grow. From the perspective of industrial structure, the combination of mobile Internet and traditional industries makes its industrial boundary expand and enter the social center, but with its continuous infiltration into various industries, personal privacy and national security can not be ignored.
【作者单位】：北京大学光华管理学院;
【基金】：国家科技重大专项03专项“移动互联网技术与产业总体研究”(2013ZX03002010)
【分类号】：F626

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