SH网游公司创业风险识别与控制研究

发布时间：2018-06-15 08:04

本文选题：创业风险 + 网络游戏企业　；参考：《兰州理工大学》2013年硕士论文

【摘要】：SH网游公司于2010年1月在北京成立,注册资金1000万元人民币,在进行两轮融资后,资产规模达到4500万元人民币,成为中国网络游戏行业中的新生力量,致力于创造最具中国元素的精品网游,并以此为核心打造囊括互动娱乐、文学影视、网络音乐等互联网服务的多元化娱乐品牌。SH网游公司发展至2012年初,因资金、管理、市场、技术等因素,在重组并购失败后,向法院申请破产,成为互联网领域、网游企业中创业失败又一案例。本文以SH网游公司两年的创业失败历程为例进行分析,结合网络游戏产业竞争格局与发展趋势,通过创业理论、企业成长理论、企业风险管理理论进行剖析,发现SH网游公司创业失败有其偶然性与必然性。SH网游公司创业时面临外部与内部风险,本文通过相关风险识别方法对外部风险与内部风险进行了识别。在外部风险中,SH网游公司创业面临着严峻的行业竞争风险；网游企业缺乏扶持政策、面临多头管理,还有来自端游企业巨头的竞争风险,面临着页游、手游等新的游戏业态竞争的风险以及网络游戏用户流失的风险。在内部风险中,主要面临管理风险、财务风险、市场风险、技术风险四大风险。在网络游戏企业创业风险评价模型的基础上,对SH网游公司创业风险进行了综合评价,并提出了化解SH网游公司外部风险、技术风险、市场风险、财务风险和管理风险的控制策略。
[Abstract]:The company was founded in Beijing in January 2010, with a registered capital of 10 million yuan. After two rounds of financing, the assets reached 45 million yuan, becoming a new force in China's online game industry. Dedicated to the creation of the most Chinese elements of high-quality online games, and this as the core to create interactive entertainment, literature, film, network music and other Internet services, the diversified entertainment brand online gaming company developed to the beginning of 2012, due to funds, management, market, Technology and other factors, after the failure of mergers and acquisitions, to the court to apply for bankruptcy, become the Internet field, online gaming enterprises in the failure of another case. This paper takes the failure course of SH online game company as an example, combines the competition pattern and development trend of online game industry, through the theory of entrepreneurship, enterprise growth theory, enterprise risk management theory to analyze. It is found that there is contingency and inevitability in the failure of SH online game company. The paper identifies the external risk and internal risk through the relevant risk identification method. Among the external risks, SH-net games companies are facing severe industry competition risks; online game companies lack support policies, face multiple management, and also face the competition risk from the end tour enterprises, facing the page tour. The risk of competition in new game formats such as mobile game and the risk of loss of online game users. In the internal risk, there are four main risks: management risk, financial risk, market risk and technical risk. On the basis of the evaluation model of online game enterprise's venture risk, this paper makes a comprehensive evaluation of the SH online game company's venture risk, and puts forward the solution to the SH online game company's external risk, technical risk and market risk. Control strategy for financial risk and risk management.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F49

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