ZJ公司企业发展战略研究

发布时间：2018-06-16 21:01

本文选题：通信信息行业 + 综合供应链服务企业　；参考：《华中科技大学》2015年硕士论文

【摘要】：ZJ公司是一家立足于信息通信业的供应链服务企业,07年乘着通信行业三大巨头重组的东风,由隶属于中国电信的QC公司成为由中国电信控股的中国通信服务有限公司的供应链服务专业公司。随着电信业重组完毕和3G移动网络陆续发牌,三大电信运营商都进入了全业务经营模式,由通信服务专业公司政策性转变为供应链服务专业公司,ZJ公司显得有点茫然,老客户怀疑我们的实力,新客户质疑我们的能力。随着通信行业竞争日益加剧,作为信息时代的供应链服务生力军,ZJ公司面临着进退两难的局面。ZJ公司急需找出自身定位,找到适合自身发展的竞争战略才能有所作为,并为公司发展指明方向。本文首先综述了国内外通信行业发展,重点回顾了通信行业在国外转型的历史阶段以及国内通信企业的成长历程。其次,介绍ZJ公司的基本情况,并分析公司目前在发展中存在的若干问题。随后宏观分析ZJ公司的外部环境,综合运用西方五种竞争力模型、PEST等方法以及东方传统管理理念进行分析,然后对ZJ公司的内部资源能力进行论述和概括,并且通过同行竞争企业的对比分析,对ZJ公司进行SWOT分析。根据对各种战略的优劣对比,提出具体方案供公司高管层选择,在此基础上提出:ZJ公司应选择多元型发展并融合差异化竞争的决策战略。论文最后提出了具体的战略实施方案,即ZJ公司应该采用集中多元战略在优势领域扩张,强化内部管理和人才梯队建设,充分利用资金技术优势,加大品牌建设力度,注重服务质量,避免直接的价格拉锯战。
[Abstract]:ZJ Company is a supply chain service enterprise based on the information and communication industry. In 2007, ZJ Company took advantage of the restructuring of the three giants of the communications industry. QC Company, affiliated to China Telecom, has become the supply chain service professional company of China Communications Services Co., Ltd, which is controlled by China Telecom. With the completion of the reorganization of the telecommunications industry and the licensing of 3G mobile networks, all three major telecom operators have entered the full-service business model, and the policy shift from a communications service professional company to a supply chain service professional company, ZZJ, appears to be a bit at a loss. Old customers doubt our strength, new customers question our ability. With the increasingly fierce competition in the communication industry, ZJ Company, as the new force of supply chain service in the information age, is facing a dilemma. ZJ Company urgently needs to find its own position and find a competitive strategy suitable for its own development in order to make a difference. And pointed out the direction for the development of the company. In this paper, the development of communication industry at home and abroad is reviewed, and the historical stage of the transformation of communication industry in foreign countries and the growth process of domestic communication enterprises are reviewed. Secondly, the basic situation of ZJ Company is introduced, and some problems existing in the development of ZJ Company are analyzed. Then the external environment of ZJ Company is analyzed macroscopically, and then the internal resource capability of ZJ Company is discussed and summarized by using five western competitiveness models, such as pest, and the traditional management concept of the East. And through the comparative analysis of peer competitive enterprises, the SWOT analysis of ZJ Company. According to the comparison of the advantages and disadvantages of various strategies, this paper puts forward a concrete plan for the company executives to choose, and then puts forward the decision strategy that the company should choose the pluralistic development and merge the differentiated competition. Finally, the paper puts forward the specific strategy implementation plan, that is, ZJ company should adopt the centralized multiple strategy to expand in the superiority field, strengthen the internal management and talent echelon construction, make full use of the capital technology superiority, increase the brand construction dynamics. Pay attention to the quality of service, avoid the direct price of seesaw war.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F626;F272

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