L公司竞争力评价与对策研究

发布时间：2018-06-17 05:23

本文选题：竞争力评价 + 因子分析　；参考：《哈尔滨工程大学》2013年硕士论文

【摘要】：进入21世纪以来,我国的企业面临着前所未有的复杂竞争环境。在日趋激烈的市场竞争环境下,企业要想做大做强,就要保持长期的竞争优势。企业竞争力的形成是一个长期积累沉淀的过程,不可能一蹴而就走捷径。L公司是我市医疗软件行业的领军企业,具有代表性。但是,随着软件企业的不断增加,也带来了激烈的竞争,使L公司呈现出竞争力的劣势。本文以L公司为研究对象,通过对L公司进行较深入的分析,构建企业竞争力评价指标体系,再运用因子分析法对L公司竞争力进行评价,得出L公司综合竞争力评价结果。通过对评价结果的分析,得出影响L公司竞争力的主要因素,指出L公司竞争力的不足之处,并提出基于评价的L公司竞争力的对策,使L公司能够增强竞争力从而得以健康长足发展。本文一方面从理论角度研究构建了企业竞争力评价指标体系,丰富完善了企业竞争力评价理论研究的内容,有一定的理论研究意义;另一方面,本文结合L公司的相关数据,对L公司竞争力进行了评价,从而提出提升竞争力的对策,具有一定的实践指导意义。同时,对提升L公司竞争力的对策也可以对其他相关企业具有指导和借鉴意义。
[Abstract]:Since entering the 21 st century, Chinese enterprises are facing an unprecedented complex competitive environment. In the increasingly fierce market competition environment, enterprises want to become bigger and stronger, we must maintain long-term competitive advantage. The formation of enterprise competitiveness is a process of long-term accumulation and precipitation. It is impossible to take a shortcut overnight. L company is the leading enterprise in the medical software industry of our city, which is representative. However, with the increasing of software enterprises, it also brings fierce competition, which makes L company competitive disadvantage. This paper takes L company as the research object, through the deep analysis to L company, constructs the enterprise competitive ability appraisal index system, then uses the factor analysis method to evaluate the L company competitiveness, obtains the L company comprehensive competitive ability appraisal result. Based on the analysis of the evaluation results, the main factors influencing the competitiveness of company L are obtained, the shortcomings of the competitiveness of company L are pointed out, and the countermeasures for the competitiveness of company L based on evaluation are put forward. So that L company can enhance competitiveness so that healthy and substantial development. On the one hand, this paper constructs the evaluation index system of enterprise competitiveness from a theoretical point of view, which enriches and perfects the content of the theoretical study of enterprise competitiveness evaluation, and has certain theoretical significance; on the other hand, this paper combines the relevant data of L company. This paper evaluates the competitiveness of L Company, and puts forward some countermeasures to enhance the competitiveness, which has certain practical significance. At the same time, the countermeasures to enhance the competitiveness of company L can also be used as guidance and reference for other related enterprises.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F49

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