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视频网站,“再造”电视台

发布时间:2018-07-14 13:53
【摘要】:正如果说,报纸的危机来自新闻网站,那么,电视台的危机则来自视频网站。当视频网站走过青涩期,各家平台正沿着传统电视台的发展路径,"再造"着一个个鲜活的频道;另一方面,在视频网站制造的收视危机下,传统电视台也在经历自我"再造"的过程。是台网联动还是网台联动?是内容为王还是平台为王?眼下,视频网站与电视台的这曲竞合交响正从《中国好声音》"变奏"到《中国最强音》。从追剧到追平台:"打造视频网站的‘湖南卫视’"按照以往的规律,一年中最火的综
[Abstract]:If, say, the crisis of newspapers comes from news websites, then the crisis of television comes from video websites. When the video website passes through the green period, the various platforms are following the development path of the traditional television station, "reconstructing" one by one live channel; on the other hand, under the viewing crisis that the video website produces, The traditional TV station is also going through the process of self-reconstruction. Is it a network linkage or a network link? Is the content king or the platform king? At the moment, the competition between video websites and TV stations is changing from "China's Sound" to "China's strongest Sound." From Drama to platform: "Hunan Satellite TV", the hottest Comprehensive in the year, according to the past Law
【作者单位】: 解放日报;
【分类号】:F49


本文编号:2121856

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