携号转网政策对电信运营商竞争策略的影响研究

发布时间：2018-07-15 19:44

【摘要】：基于电信业的经济技术特征,为获得电信业的快速发展,世界各国在电信业的发展初期都采取了垄断模式,但随着电信业的深入发展,为消除电信业因垄断经营导致的高资费水平和低服务水平,世界电信业开始从垄断逐渐进入到竞争时代。为逐步开放电信市场的竞争程度,携号转网政策作为一种改善电信市场竞争格局的政策,使电信用户能自主选择电信服务提供商,方便电信用户在不同电信运营商之间更换,且在更换电信运营商时能免去因号码改变而引起的转换成本。中国电信业也于2010年11月正式开展携号转网政策试点工作,在该政策下电信运营商的竞争策略是否发生改变,这也将影响该政策是否能够达到扶持弱势电信运营商发展,均衡电信运营商实力和创造电信市场有效竞争格局的预期效果。本文以携号转网政策实施下的中国新电信竞争环境为背景,结合电信业的经济技术特征,通过构建博弈模型分析携号转网政策对电信运营商竞争策略的影响。在价格策略行为分析中得出在携号转网政策实施下,无论电信运营商和消费者是否能够正确预期到携号转网政策的实施,均使电信运营商在定价时无法利用转换成本对消费者采取歧视定价,都将有利于社会福利水平的提高。在合谋行为分析中得出在携号转网政策实施下,随转换成本的降低,电信运营商之间坚持合谋的临界贴现因子将有所提高,电信运营商之间的合谋将变得更难,且该政策效果随电信产品差异化扩大而减弱,随转换成本降低率提高而增强。通过对电信运营商竞争策略行为的研究得出携号转网政策的实施能在一定程度上达到促进电信市场有效竞争的预期。目前我国在携号转网政策试点过程中,对该政策宣传不足、电信运营商限制用户转网和电信监管力度不足阻碍了携号转网政策的有效实施,借鉴一些在携号转网政策下取得良好效果的典型国家和地区的实践经验,为促进中国电信业携号转网政策的有效实施提出加大宣传力度、建立中国电信业携号转网监管咨询机制、提高中国电信业携号转网综合监管能力和加快推进电信立法工作的相关建议,希望能对中国电信业携号转网政策实施提供一定的参考,促使携号转网政策能充分发挥促进电信业有效竞争的作用,且能有效稳定的在全国推行实施。
[Abstract]:Based on the economic and technological characteristics of the telecommunications industry, in order to obtain the rapid development of the telecommunications industry, countries all over the world have adopted the monopoly mode in the early stage of the development of the telecommunications industry, but with the further development of the telecommunications industry, In order to eliminate the high tariff level and low service level caused by monopoly, the world telecom industry has gradually entered the era of competition from monopoly. In order to gradually open up the degree of competition in the telecommunication market, the policy of carrying the number to transfer the network is a policy to improve the competition pattern of the telecommunication market, which enables the telecommunication users to choose their own telecommunication service providers, thus facilitating the telecommunication users to change between different telecom operators. And in the replacement of telecommunications operators can avoid the number change caused by the conversion costs. In November 2010, China's telecommunications industry also officially launched the pilot work on the policy of carrying numbers and transferring networks. Under this policy, whether the competition strategy of telecom operators will change, which will also affect whether the policy can achieve the goal of supporting the development of weak telecom operators. The expected effect of balancing the strength of telecom operators and creating an effective competition pattern of telecom market. Based on the competition environment of China's new telecom industry under the implementation of the policy of carrying the number to the network, this paper analyzes the influence of the policy of carrying the number to the network on the competition strategy of the telecom operators through the construction of game model combined with the economic and technological characteristics of the telecommunications industry. In the analysis of price strategy behavior, it is concluded that under the implementation of the policy of carrying the number to the network, whether the telecom operators and consumers can correctly anticipate the implementation of the policy, Both make telecom operators unable to make use of switching cost to discriminate against consumers, which will benefit the improvement of social welfare level. In the analysis of collusion behavior, it is concluded that with the reduction of switching cost, the critical discount factor of persisting in collusion between telecom operators will be increased, and the collusion between telecom operators will become more difficult. The effect of this policy is weakened with the expansion of telecom product differentiation and enhanced with the increase of conversion cost reduction rate. Through the research on the competition strategy behavior of the telecom operators, it is concluded that the implementation of the policy of carrying the number to the network can reach the expectation of promoting the effective competition in the telecommunication market to a certain extent. At present, in the pilot process of carrying number to network policy in our country, the lack of propaganda to the policy, the restriction of telecom operators to transfer users to network and the insufficient supervision of telecommunication hinder the effective implementation of the policy of carrying the number to the network. Referring to the practical experience of some typical countries and regions that have achieved good results under the policy of carrying the number to the network, the paper puts forward to strengthen the propaganda for promoting the effective implementation of the policy of carrying the number of the network to the network in China's telecommunications industry. It is hoped that the establishment of a regulatory consultation mechanism for China's telecommunications industry, the improvement of its comprehensive regulatory capability and the promotion of telecommunications legislation, will provide a certain reference for the implementation of the policy of carrying out and transferring the number to the network in China's telecommunications industry. The policy can promote the effective competition of telecommunication industry, and can be carried out in the whole country effectively and stably.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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