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山东省邮电工程有限公司竞争战略研究

发布时间:2018-07-25 13:25
【摘要】:山东省邮电工程有限公司(以下简称SDYD公司)是一家集通信工程建设、无线网络优化、通信设备维修、计算机信息系统集成、通信业务代维代营等服务于一体的通信施工企业,公司近年来积极投身于网通、移动、联通等通信运营商及交通、电力、公安等社会各界的通信建设事业,大力开拓海外施工市场,先后完成多项海外施工项目,并与华为、贝尔、阿尔卡特、中兴、朗讯、UT斯达康、烽火、西门子、港湾、大唐等厂商建立了合作关系,先后完成众多的大中型施工项目,以优良的施工质量和满意的服务,赢得了广大业主的信赖和赞誉,树立了企业的良好形象和信誉。 随着通信技术的日新月异,现代通信企业面临着许多复杂多变的环境。中国通信行业的重组和体制改革给国内的通信施工企业带来了新的机遇和挑战。SDYD公司应采取何种战略来把握住难得的机遇,避开各种威胁,发挥企业优势,克服企业劣势,在激烈的市场竞争中寻得企业的持续生存和发展之路,这是本文研究的指导思想。论文分为7部分:绪论、理论综述、公司战略选择的环境分析、公司战略选择的SWOT分析、公司竞争战略的选择、公司集中化竞争战略的实施、结论。 本文在战略分析部分:首先从企业所处的宏观环境入手,运用PEST分析法对中国通信行业政治、经济、社会和技术各个方面进行系统分析;其次通过对通信行业竞争环境进行分析,构造出基于五种竞争力模型的竞合分析模型,找出企业面临的机会和威胁;然后在内部环境分析方面,主要从组织架构、人力资源、财务状况等方面分析SDYD公司的内部资源,从而为下一步确定公司的竞争战略打下一个基础。战略选择部分:在系统分析的基础上运用SWOT工具对SDYD公司的优势、劣势、机会、威胁进行综合分析,确定出适合SDYD公司发展的集中化竞争战略。战略实施部分:根据前一部分做出的集中化竞争战略选择,结合企业本身的情况和和未来面对的挑战,提出了四个方面的具体措施。最后做了一个总体性归纳。本文对类似的通信施工工程企业具有一定的借鉴意义。
[Abstract]:Shandong Post and Telecommunications Engineering Co., Ltd (hereinafter referred to as SDYD Company) is a communication construction enterprise which integrates communication engineering construction, wireless network optimization, communication equipment maintenance, computer information system integration, communication service and so on. In recent years, the company has been actively engaged in the communication construction of Netcom, Mobile, Unicom and other communication operators, transportation, electric power, public security and other social sectors, vigorously opening up overseas construction market, and has completed many overseas construction projects, and with Huawei, Bell, Alcatel, ZTE, Lucent UT Starcom, Fiberhome, Siemens, Harbour, Datang and other manufacturers have established cooperative relations and successively completed numerous large and medium-sized construction projects, with excellent construction quality and satisfactory service. Won the majority of the owners of trust and praise, set up a good image and reputation of the enterprise. With the rapid development of communication technology, modern communication enterprises are faced with many complicated and changeable environments. The reorganization and system reform of China's communications industry have brought new opportunities and challenges to domestic communication construction enterprises. What strategy should SDYD adopt to seize the rare opportunities, avoid all kinds of threats, give full play to the advantages of the enterprises, and overcome the disadvantages of the enterprises? In the fierce market competition, we can find the sustainable survival and development of enterprises, which is the guiding ideology of this paper. The paper is divided into seven parts: introduction, theoretical review, environmental analysis of corporate strategic choice, SWOT analysis of corporate strategic choice, selection of corporate competitive strategy, implementation of centralized competitive strategy and conclusion. In the part of strategic analysis, first of all, starting with the macro environment of the enterprise, we use the PEST analysis method to analyze the politics, economy, society and technology of Chinese communication industry systematically. Secondly, by analyzing the competitive environment of the communication industry, the paper constructs a competition analysis model based on five competitiveness models to find out the opportunities and threats faced by enterprises; then, in terms of internal environment analysis, it mainly analyzes the organizational structure, human resources, Financial situation and other aspects of the analysis of SDYD's internal resources, so as to determine the company's next competitive strategy lay a foundation. Strategic selection part: on the basis of system analysis, the author uses SWOT tools to analyze the strengths, weaknesses, opportunities and threats of SDYD Company, and determines the centralized competitive strategy suitable for the development of SDYD Company. Strategy implementation part: according to the choice of centralized competitive strategy made in the former part, combined with the situation of the enterprise itself and the challenges in the future, the paper puts forward four specific measures. Finally, a general conclusion is made. This article has certain reference significance to the similar communication construction engineering enterprise.
【学位授予单位】:山东大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:F616

【参考文献】

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