M通信分公司市场部人员绩效考核指标研究

发布时间：2018-07-27 10:26

【摘要】：随着市场竞争的日趋激烈,人力资源绩效考核研究已成为企业长期发展的核心竞争要素之一,因此,越来越多的企业将人力资源绩效考核管理提升到战略高度来审视。然而,如何建立科学、系统、高效的绩效考核体系,进而对高效率完成任务的人员或部门进行及时、有效的激励,来激发他们努力工作的热情和团队合作的激情,已成为目前企业界迫切要解决的问题。针对M通信分公司绩效考核内容,在深入研究绩效相关理论以及绩效考核体系的基本要素及特点的基础上,对M通信分公司绩效管理现状进行了研究与改善,并将研究成果在M通信分公司进行应用研究。具体研究内容如下：第一章,首先阐述本论文的选题背景；其次,在总结国内外对绩效考核、绩效管理等方面研究成果的基础上,提出论文的研究意义和目的；最后介绍论文的主要研究内容与章节安排。第二章,研究分析与绩效考核相关的基础理论和基本内容,为M通信分公司绩效考核指标改善研究的开展提供了理论基础。第三章,在研究M通信分公司绩效考核现状基础上,进一步深入分析M通信分公司绩效考核体系中所存在的问题,并对主要存在问题进行了分析,为下文进行M通信分公司绩效考核与绩效管理改善提供指导。第四章,对M通信分公司绩效考核指标改善进行了研究,通过对绩效考核指标体系设计进行研究,并将现有M通信分公司市场部人员绩效考核进行细分,对M通信分公司市场部人员绩效考核指标进行了重新选取。最后,通过层次分析法(AHP)提出绩效考核指标权重计算方案,为关键绩效指标(KPI)的选取提供依据。第五章,将以上研究成果应用于M通信分公司市场部人员绩效考核管理中,解决现有绩效考核指标应用不合理现状,并验证了研究的科学性与合理性。
[Abstract]:With the increasingly fierce competition in the market, the study of human resource performance appraisal has become one of the core competitive elements of the long-term development of enterprises. Therefore, more and more enterprises will enhance the management of human resources performance appraisal to a strategic level to examine. However, how to establish a scientific, systematic and efficient performance appraisal system, and then provide timely and effective incentives to the people or departments who have completed the task efficiently, so as to stimulate their enthusiasm to work hard and to work as a team. Has become the current business community to solve the urgent problem. In view of the performance appraisal content of M communication branch, on the basis of deeply studying the relevant theory of performance and the basic elements and characteristics of the performance appraisal system, this paper studies and improves the present situation of performance management of M communication branch. And the research results in M communication branch for the application of research. The specific research contents are as follows: in chapter one, the background of this thesis is first expounded; secondly, on the basis of summarizing the research results of performance appraisal and performance management at home and abroad, the significance and purpose of this paper are put forward. Finally, the main research content and chapter arrangement of the thesis are introduced. In the second chapter, the basic theories and contents related to performance appraisal are studied and analyzed, which provides a theoretical basis for the development of performance evaluation index improvement research in M Communication Branch. In the third chapter, on the basis of studying the present situation of M Communication Branch performance Appraisal, the problems in M Communication Branch performance Appraisal system are further analyzed, and the main existing problems are analyzed. Provide guidance for M communication branch performance appraisal and performance management improvement below. In the fourth chapter, the improvement of M communication branch performance appraisal index is studied, and the performance appraisal system of M communication branch marketing department is subdivided by the design of performance appraisal index system. M communication branch marketing staff performance evaluation indicators were re-selected. Finally, the paper puts forward the calculation scheme of the weight of the performance appraisal index through (AHP), which provides the basis for the selection of the key performance index (KPI). In the fifth chapter, the above research results are applied to the performance appraisal management of the marketing department of M Communication Branch, which solves the unreasonable situation of the application of the existing performance appraisal index, and verifies the scientific nature and rationality of the research.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F626

【参考文献】