从黄金大米事件进展透析公众的态度与认知变化——基于新浪微博的内容分析
发布时间：2018-08-25 12:44
【摘要】：黄金大米事件的曝光引发了微博客广泛的关注。在事件曝光之初,公众对事件流露出的多是指桑骂槐式的情绪宣泄,表现出对政府极度的不信任及对转基因食品极度的不接受。当事件调查报告公布后,微博主体对转基因食品的态度与心理认知发生了转变,从以情绪宣泄为主,转变为情绪宣泄与客观关注和理性质疑并行,态度的转变使得微博主体对转基因食品的了解程度有所提高,但并没有使微博主体的接受程度同步提高。针对公众对转基因食品的认知和态度变化,文章提出了相关的政策建议。
[Abstract]:The exposure of the Golden Rice incident caused widespread concern by Weibo. In the early days of the incident, the public expressed much of the blame for the incident, showing extreme distrust of the government and extreme rejection of genetically modified food. After the report on the investigation of the incident was published, Weibo's attitude towards GM food and his psychological cognition changed from emotional catharsis to emotional catharsis, which was accompanied by objective concern and rational questioning. The change of attitude improved Weibo's understanding of GM food, but did not increase the acceptance of Weibo's subject. In view of the change of public cognition and attitude towards GM food, this paper puts forward some relevant policy suggestions.
【作者单位】： 浙江财经大学工商管理学院;
【基金】：国家社会科学基金项目(13BJY124) 教育部人文社会科学研究规划基金项目(11YJA630040)
【分类号】：F49;F203
[Abstract]:The exposure of the Golden Rice incident caused widespread concern by Weibo. In the early days of the incident, the public expressed much of the blame for the incident, showing extreme distrust of the government and extreme rejection of genetically modified food. After the report on the investigation of the incident was published, Weibo's attitude towards GM food and his psychological cognition changed from emotional catharsis to emotional catharsis, which was accompanied by objective concern and rational questioning. The change of attitude improved Weibo's understanding of GM food, but did not increase the acceptance of Weibo's subject. In view of the change of public cognition and attitude towards GM food, this paper puts forward some relevant policy suggestions.
【作者单位】： 浙江财经大学工商管理学院;
【基金】：国家社会科学基金项目(13BJY124) 教育部人文社会科学研究规划基金项目(11YJA630040)
【分类号】：F49;F203
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