铁塔公司的发展战略和运营战略研究

发布时间：2018-09-06 17:08

【摘要】：通信基站是作为通信网络的主要基础设施,对于实现无线覆盖、通信交换中心与移动电话终端之间进行信息传递具有重要的支撑作用,是移动通信运营商投资的重要部分。据ITU统计,国内三大运营商已有的基站规模已经超过140多万个,其中中国移动70多万个、中国联通40多万个,中国电信约30万个,这对于提升网络覆盖区域、用户通话质量奠定了坚实的基础。但由于三大运营商依据各个公司网络和用户情况进行基站建设,导致了基站的重复建设和投资的大幅度提高。为了降低中国电信行业的总体投资规模,提高行业投资效率,进一步提高电信基础设施共建共享水平,促进节约资源和环境保护,2014年国家成立了铁塔公司,具体负责通信网络基础设施建设任务。作为新的公司,如何确定其发展战略及运营战略,已成为亟待解决的问题之一。论文依据战略管理理论和铁塔公司承担的任务,对铁塔公司的外部环境进行了分析,并利用SWOT方法明确了铁塔公司的优势、劣势、机遇、威胁,由此提出了铁塔公司发展战略;随之对铁塔公司运营战略进行了研究,确定了铁塔公司运营战略的主要内容,包括获得“通路权“与拓展业务范围等,最后对论文研究进行了总结。论文从铁塔公司的管理者角度进行研究,所提出的发展战略与运营战略为铁塔公司今后的发展与运营具有一定的参考价值。
[Abstract]:As the main infrastructure of the communication network, the communication base station plays an important supporting role in the realization of wireless coverage, the information transmission between the communication switching center and the mobile telephone terminal, and is an important part of the investment of the mobile communication operator. According to ITU statistics, the size of the base stations of the three major domestic operators has exceeded 1.4 million, with more than 700,000 of its China Mobile, 400,000 of China Unicom, and 300,000 of China Telecom. This will enhance the network coverage area. The quality of user calls has laid a solid foundation. However, the construction of the base stations by the three major operators is based on the network and users of each company, which leads to the repeated construction of the base stations and the improvement of the investment. In order to reduce the overall investment scale of China's telecommunications industry, improve its investment efficiency, further improve the level of co-construction and sharing of telecommunications infrastructure, and promote the conservation of resources and environmental protection, the State established the Iron Tower Company in 2014. To be responsible for the construction of communication network infrastructure. As a new company, how to determine its development strategy and operation strategy has become one of the problems to be solved. According to the theory of strategic management and the task of the iron tower company, the paper analyzes the external environment of the tower company, and defines the advantages, disadvantages, opportunities and threats of the tower company by using the SWOT method, and puts forward the development strategy of the tower company. Then, the operation strategy of the iron tower company is studied, and the main contents of the operation strategy of the tower company are determined, including obtaining the "right of access" and expanding the scope of business, etc. Finally, the paper summarizes the research on the operation strategy of the iron tower company. In this paper, the development strategy and operation strategy of the tower company are studied from the perspective of the management of the tower company, which has certain reference value for the future development and operation of the tower company.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F626

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