关于互联网金融业态在我国分业金融环境下的证券业发展实务问题探讨和研究

发布时间：2018-10-10 10:22

【摘要】：本文首先分析互联网、移动互联网在我国发展二十年的脉络进程，，并根据环境的变化因素就金融行业基于互联网展业服务的国内政策、法规背景以及法律的相关规定进行了剖析。而后从证券公司、信托公司、基金公司、银行业、保险公司在互联网、移动互联网开展营销、深入服务的通行做法，具体实践进行了研究跟踪。银行业从低风险业务角度已经形成了一整套互联网移动互联网业务的完善运营体系。证券行业由于种种原因，互联网的应用还仅限于交易路径上，互联网营销、移动互联服务发展方面相对滞后，本论文将重点从国内证券公司探索电子商务的实践入手，通过实证研究，探索券商互联网金融的模式研究，进而得出证券行业进行互联网、移动互联网营销展业、中介服务本源的可以借鉴的经验。并提出了具体观点和券商在移动互联时代的营销服务模式。在新一轮的产业升级中借助互联网、移动互联网的生产力效能实现金融企业的再次飞跃。
[Abstract]:This paper first analyzes the development of the Internet and the mobile Internet in China for 20 years, and according to the changing factors of the environment, the domestic policy of the financial industry based on the Internet development service is discussed. The background of the law and the relevant provisions of the law are analyzed. Then from the securities companies, trust companies, fund companies, banking, insurance companies in the Internet, mobile Internet marketing, in-depth service practices, the specific practice of research and tracking. From the view of low-risk business, the banking industry has formed a set of perfect operation system of Internet mobile internet service. For a variety of reasons, the application of the Internet is limited to the trading path, Internet marketing, mobile Internet services development is relatively lagging behind, this paper will focus on the domestic securities companies to explore the practice of e-commerce, Through the empirical research, this paper explores the mode of securities firms' Internet finance, and then draws the experience of the securities industry to carry out Internet, mobile Internet marketing, intermediary services. And put forward the concrete viewpoint and the marketing service mode of the securities company in the era of mobile interconnection. In the new round of industrial upgrading, the productivity efficiency of mobile Internet realizes the financial enterprise leaps again with the help of the Internet.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F49;F832

【相似文献】