江苏电信企业网站设计
发布时间：2018-10-29 08:20
【摘要】：随着移动互联网的迅速发展，电子渠道已经成为当今人们获取品牌信息和享受服务的重要渠道，人们对线上服务的需求与日俱增。为了避免成为单纯的管道商，电信运营商需要增强线上业务及服务功能，培养用户更多地使用电子渠道提供的功能，对电信运营商乃至广义的企业具有重要商业价值，同时也是设计研究的热点。 本论文的研究课题源于上海艺土界面设计公司（ETU Design）的实际项目——江苏电信企业网站，所参与项目属于江苏电信分公司原有产品的改进工作，是对原江苏电信企业网站公众版的优化和升级。对整个网站横向各功能体验进行了完整的总结和思考。探讨了如何秉承以用户为中心的思想，提供用户体验良好的服务。在课题的研发初期阶段，围绕电信运营商企业网站建设，对江苏某电信旧版本网站和部分优秀电信运营商企业网站产品进行了相关竞品分析；并结合电信运营商企业网站产品用户研究的方法，对典型的用户使用环境进行分类划分，基于现有研究数据构建典型用户原型。 本论文结合电信运营商企业网站项目，对移动互联网产品实际研发流程中的交互设计环节进行了分析和阐述。介绍了敏捷型开发流程的重要性和基本程序以及该项目交互设计工作包含的主要内容。分析了电信运营商企业网站的用户环境，并构建了两个典型用户原型。以用户需求为中心，通过对用户导向、信息架构以及界面三方面设计策略的研究，最终完成了江苏电信企业网站的交互设计。 江苏电信企业网站研发，，是对旧版本江苏电信企业网站的优化和升级，论文中对产品项目具体实现中存在的难点问题的研究思考，以及提供的企业网站的研发流程和设计策略，具有重要的参考价值。
[Abstract]:With the rapid development of mobile Internet, electronic channel has become an important channel for people to obtain brand information and enjoy services. In order to avoid becoming a simple plumbing operator, telecom operators need to enhance their online business and service functions, train users to use the functions provided by electronic channels more, and have important commercial value for telecom operators and even enterprises in a broad sense. At the same time, it is also the hot spot of design research. The research topic of this thesis originates from the actual project of Shanghai Yiearth Interface Design Company (ETU Design), the Jiangsu Telecom Enterprise website, which is part of the original product improvement work of Jiangsu Telecom Branch. Jiangsu Telecom is the original website of the public version of the optimization and upgrade. To the entire website horizontal each function experience has carried on the complete summary and the ponder. This paper discusses how to follow the idea of user-centered and provide good service for user experience. In the early stage of the research and development of the subject, the paper analyzes the old version of Jiangsu telecom website and some excellent telecom operators' website products around the construction of telecom operators' enterprise website. Combining with the research method of telecom operators' website product users, the typical user usage environment is classified and divided, and the typical user prototype is constructed based on the existing research data. In this paper, the interactive design of mobile Internet products is analyzed and elaborated in combination with the enterprise website project of telecom operators. This paper introduces the importance and basic procedure of agile development process and the main contents of interaction design of this project. This paper analyzes the user environment of telecom operator's enterprise website, and constructs two typical user prototypes. The interaction design of Jiangsu Telecom Enterprise website is completed through the research of user-oriented, information architecture and interface design strategy. The research and development of Jiangsu telecom enterprise website is the optimization and upgrade of the old version of Jiangsu telecom enterprise website. The paper studies and ponders over the difficult problems existing in the concrete realization of the product project, as well as the R & D process and design strategy of the enterprise website. It has important reference value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;TP393.092
本文编号：2297125
[Abstract]:With the rapid development of mobile Internet, electronic channel has become an important channel for people to obtain brand information and enjoy services. In order to avoid becoming a simple plumbing operator, telecom operators need to enhance their online business and service functions, train users to use the functions provided by electronic channels more, and have important commercial value for telecom operators and even enterprises in a broad sense. At the same time, it is also the hot spot of design research. The research topic of this thesis originates from the actual project of Shanghai Yiearth Interface Design Company (ETU Design), the Jiangsu Telecom Enterprise website, which is part of the original product improvement work of Jiangsu Telecom Branch. Jiangsu Telecom is the original website of the public version of the optimization and upgrade. To the entire website horizontal each function experience has carried on the complete summary and the ponder. This paper discusses how to follow the idea of user-centered and provide good service for user experience. In the early stage of the research and development of the subject, the paper analyzes the old version of Jiangsu telecom website and some excellent telecom operators' website products around the construction of telecom operators' enterprise website. Combining with the research method of telecom operators' website product users, the typical user usage environment is classified and divided, and the typical user prototype is constructed based on the existing research data. In this paper, the interactive design of mobile Internet products is analyzed and elaborated in combination with the enterprise website project of telecom operators. This paper introduces the importance and basic procedure of agile development process and the main contents of interaction design of this project. This paper analyzes the user environment of telecom operator's enterprise website, and constructs two typical user prototypes. The interaction design of Jiangsu Telecom Enterprise website is completed through the research of user-oriented, information architecture and interface design strategy. The research and development of Jiangsu telecom enterprise website is the optimization and upgrade of the old version of Jiangsu telecom enterprise website. The paper studies and ponders over the difficult problems existing in the concrete realization of the product project, as well as the R & D process and design strategy of the enterprise website. It has important reference value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;TP393.092
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