网络对购房群体、个体和市场的决策影响模型
发布时间：2018-11-17 12:06
【摘要】：高度发达的互联网络创立了社会信息传播的新途径,也为房屋购买行为研究提出新的问题。在房地产市场中,购房交易的频率比金融市场低,房产交易有关数据的公开信息不足,消费者能从市场直接获得的房屋价值的信息量很少。而专业信息的搜索成本比较高,互联网络和新闻报道等信息资源就成为了购房者获取信息和交流信息的一个主要途径,特别是互联网的信息传播和信息获取,对消费者的购房决策起着重要的作用。因此,研究网络信息对购房决策的影响模式是一个值得研究的新兴主题,本文将信息网络理论应用于房地产购房行为研究,重点分析网络群体对个体购房行为及房屋市场的影响机制。研究以网络信息对房屋购买决策的影响为主题,内容主要由四部分构成,第一部分为了研究购房者群体网络的影响机制,建立了购房者个体影响网络模型,根据房屋信息在影响网络中的可见度进行将信息分类讨论,通过购房者信号传递与更新模型,分析信息网络的作用模式。第二部分则从购房者网络群体的同质性假设出发,研究网络群体中购房者之间的相似性,在不同信息网络环境下,讨论购房者决策效用及其影响因素,并基于购房者效用的函数特征分析购房者的风险偏好。第三部分是应用购房信息网络理论,研究个体购房决策及购买行为的相互影响,揭示这种影响达到的网络中群体的决策均衡。分别考虑具有不同透明度的房地产市场,建立购房者个体决策模型,基于决策模型分析购房者购买行为决策的临界条件,进而在此分析的基础上,讨论行为群体的网络均衡状态。第四部分结合购房信息影响网络理论和购房者网络决策模型研究,进一步分析了购房网络群体对房屋市场的影响。基于购房者的购买意愿价格,讨论信息网络影响下的购房交易行为,分析信息网络对房地产市场的供需均衡价格的影响,在建立购房者出价模型的基础上,重点分析购房网络群体对房屋出价的影响能力。本文以上述四部分的研究,系统地探讨了购房者的网络群体、个体与房屋市场的相互影响,研究对于了解现实购房消费行为、科学制定引导房地产市场发展的相关政策,具有一定的理论和实际应用意义。
[Abstract]:The highly developed Internet has created a new way to spread social information and raised new problems for the study of housing purchase behavior. In the real estate market, the frequency of purchase transactions is lower than that of the financial market, the information about the data of real estate transactions is insufficient, and the amount of information that consumers can get directly from the market is very little. The search cost of specialized information is relatively high. Information resources such as the Internet and news reports have become a major way for buyers to obtain and exchange information, especially the information dissemination and access to information on the Internet. It plays an important role in the decision of buying a house for consumers. Therefore, it is a new topic to study the influence mode of network information on house purchase decision. In this paper, the information network theory is applied to the study of real estate housing purchase behavior. This paper mainly analyzes the influence mechanism of network group on individual purchase behavior and housing market. The research focuses on the influence of network information on the decision-making of house purchase. The content is mainly composed of four parts. In the first part, in order to study the influence mechanism of the group network of house buyers, the model of individual influence network of buyers is established. According to the visibility of the house information in the influence network, the information is classified and discussed, and the function mode of the information network is analyzed through the signal transmission and update model of the house buyers. In the second part, based on the homogeneity hypothesis of the buyers' network group, the similarity between the buyers in the network group is studied. Under the different information network environment, the decision utility and the influencing factors of the buyers' decision are discussed. Based on the functional characteristics of the utility of buyers, the risk preference of buyers is analyzed. In the third part, we apply the theory of information network to study the mutual influence of individual purchase decision and purchase behavior, and reveal the equilibrium of group decision in this kind of influence network. Considering the different transparency of the real estate market, the paper establishes the individual decision-making model of the buyers, and analyzes the critical conditions of the purchasing behavior of the buyers based on the decision-making model, and then on the basis of the analysis, The network equilibrium state of behavior group is discussed. In the fourth part, based on the theory of home purchase information influence network and the study of home buyers' network decision model, the paper further analyzes the influence of the purchase network group on the housing market. Based on the price of buyers' willingness to purchase, this paper discusses the behavior of house purchase under the influence of information network, and analyzes the influence of information network on the equilibrium price of supply and demand in real estate market. Focus on the purchase of housing network groups to the impact of housing bids ability. Based on the above four parts of the research, this paper systematically discusses the network groups of buyers, the interaction between individuals and the housing market, the research on the understanding of real estate consumption behavior, scientific development of the real estate market to guide the development of relevant policies. It has certain theoretical and practical significance.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.23;F49
本文编号：2337727
[Abstract]:The highly developed Internet has created a new way to spread social information and raised new problems for the study of housing purchase behavior. In the real estate market, the frequency of purchase transactions is lower than that of the financial market, the information about the data of real estate transactions is insufficient, and the amount of information that consumers can get directly from the market is very little. The search cost of specialized information is relatively high. Information resources such as the Internet and news reports have become a major way for buyers to obtain and exchange information, especially the information dissemination and access to information on the Internet. It plays an important role in the decision of buying a house for consumers. Therefore, it is a new topic to study the influence mode of network information on house purchase decision. In this paper, the information network theory is applied to the study of real estate housing purchase behavior. This paper mainly analyzes the influence mechanism of network group on individual purchase behavior and housing market. The research focuses on the influence of network information on the decision-making of house purchase. The content is mainly composed of four parts. In the first part, in order to study the influence mechanism of the group network of house buyers, the model of individual influence network of buyers is established. According to the visibility of the house information in the influence network, the information is classified and discussed, and the function mode of the information network is analyzed through the signal transmission and update model of the house buyers. In the second part, based on the homogeneity hypothesis of the buyers' network group, the similarity between the buyers in the network group is studied. Under the different information network environment, the decision utility and the influencing factors of the buyers' decision are discussed. Based on the functional characteristics of the utility of buyers, the risk preference of buyers is analyzed. In the third part, we apply the theory of information network to study the mutual influence of individual purchase decision and purchase behavior, and reveal the equilibrium of group decision in this kind of influence network. Considering the different transparency of the real estate market, the paper establishes the individual decision-making model of the buyers, and analyzes the critical conditions of the purchasing behavior of the buyers based on the decision-making model, and then on the basis of the analysis, The network equilibrium state of behavior group is discussed. In the fourth part, based on the theory of home purchase information influence network and the study of home buyers' network decision model, the paper further analyzes the influence of the purchase network group on the housing market. Based on the price of buyers' willingness to purchase, this paper discusses the behavior of house purchase under the influence of information network, and analyzes the influence of information network on the equilibrium price of supply and demand in real estate market. Focus on the purchase of housing network groups to the impact of housing bids ability. Based on the above four parts of the research, this paper systematically discusses the network groups of buyers, the interaction between individuals and the housing market, the research on the understanding of real estate consumption behavior, scientific development of the real estate market to guide the development of relevant policies. It has certain theoretical and practical significance.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.23;F49
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