贵州DT有限公司发展战略研究

发布时间：2018-12-07 09:13

【摘要】：在习近平总书记,关于“保护生态环境就是保护生产力,改善生态环境就是发展生产力。”的重要指示指引下,DT集团整合了全球智力资源,承载发达国家先进经验,在过去五年时间里深入研究,通过生态大数据为政府、企业、个人和金融行业全方位提供服务,使大家能够更好的利用自然资本,投资自然资本。并于“2016年生态文明贵阳国际论坛”期间成立贵州DT生态文明大数据中心有限公司,将其过往研究成果向全新的市场领域转化。无论是产品还是市场都处在创新和开发阶段,所以急需通过战略管理的相关理论来帮助公司进行战略选择。所以本文采用了PEST分析法对贵州DT有限公司所处的宏观环境进行了分析,还通过波特的五力分析法、SWOT分析等战略分析管理工具,对贵州DT有限公司所处的外部环境分析,确认当下外部宏观政策面对贵州DT这样的生态公司而言,都是非常有利的历史机遇期,当然也因为市场正处于高速发展期,竞争对手有可能大量涌入对公司发展造成威胁;对内部环境而言,公司所具备的优势和劣势可以通过有效的发展战略进行调节,匹配相应的战略保障措施,不断完善公司劣势。由此通过战略管理分析工具判别贵州DT有限公司应积极应用成长型战略,充分利用外部机会和内部优势,并不断应用战略措施通过纵向横向结合整合内外部资源,选择密集型战略快速覆盖更大区域的市场;通过一体化战略扩大业务范围;通过一体化横向发展战略快速由生态大数据服务转向绿色金融服务及投资自然资本。根据上述发展战略制定相应的保障措施,为贵州DT有限公司发展战略的实现,相应优化组织结构、提升人力资源和管理运营能力,完成公司发展目标,践行习总书记“绿水青山就是金山银山。”的论断,为生态建设作出引领作用。
[Abstract]:In General Secretary Xi Jinping, "to protect the ecological environment is to protect the productive forces, and to improve the ecological environment is to develop the productive forces." Under the guidance of the important directives of the DT Group, the DT Group has integrated global intellectual resources, bearing the advanced experience of developed countries, studied in depth in the past five years, and provided comprehensive services to governments, enterprises, individuals and the financial industry through ecological big data. So that we can better use natural capital, natural capital investment. During the International Forum on Ecological Civilization in 2016, Guizhou DT Ecological Moo Myoung-Dae data Center Co., Ltd. was established to transform its past research results into a new market area. Both the product and the market are in the stage of innovation and development. Therefore, this paper uses PEST analysis method to analyze the macro environment of Guizhou DT Co., Ltd., and also analyzes the external environment of Guizhou DT Co., Ltd through the strategic analysis management tools such as Porter's five-force analysis method and SWOT analysis. To confirm that the current external macro policy is a very favorable historical opportunity period for ecological companies such as Guizhou DT, but also because the market is in a period of rapid development, the competition may flood into a large number of companies to pose a threat to the development of the company; In terms of internal environment, the advantages and disadvantages of the company can be adjusted through effective development strategy, matching the corresponding strategic safeguard measures, and constantly improving the company's inferiority. Therefore, through strategic management analysis tools, Guizhou DT Co., Ltd. should actively apply growth strategy, make full use of external opportunities and internal advantages, and continuously apply strategic measures to integrate internal and external resources through vertical and horizontal integration. Choosing intensive strategies to quickly cover markets in larger regions; Through the integration strategy to expand the scope of business, through the integration of horizontal development strategy from ecological big data services to green financial services and investment in natural capital. According to the above development strategy, the corresponding safeguard measures are worked out to realize the development strategy of Guizhou DT Co., Ltd., to optimize the organization structure, to enhance the human resources and management and operation ability, and to achieve the company's development goals. Practice General Secretary "Green Water Castle Peak is Jinshan Silver Mountain." The conclusion of this paper is a leading role for ecological construction.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F272

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