四维图新公司战略联盟构建及其治理机制研究

发布时间：2018-12-20 09:14

【摘要】：在动态多变的竞争环境中,当今社会中的商业网络往往是由复杂的利益共同体交织在一起,企业需要不断发展,促使自身能够主动塑造竞争资源来适应外部环境的变化。当今企业竞争更加强调战略性、协同性的联盟关系,促进企业在动态市场培育和形成一种战略联盟共进机制,战略联盟成为了优秀企业的共同选择。作为全球第四大、中国最大的数字地图提供商,2010年5月,四维图新成功登陆深圳证券交易所中小企业板块,成为国内第一家上市的导航电子地图和动态交通信息服务提供商。2014年6月,通过股权交易,四维图新成功引入腾讯公司的互联网基因和资源使四维图新更好地适应市场化竞争。除了与腾讯公司的合作,四维图新已积极通过战略联盟的方式,全面方面考虑资本、技术、资源、市场、品牌等多重因素,与同行以及跨行业近20家不同类型、不同体制的公司进行全方位、多角度的合作。本文通过综合梳理四维图新公司年报及相关文献,研究四维图新公司在不同阶段的战略联盟模式。通过分析四维图新公司具体战略联盟案例,探索如何更好地利用战略联盟这种手段和途径提高企业竞争力,揭示四维图新公司战略联盟发展趋势与规律,指出四维图新公司目前战略联盟的风险与问题。最后,对四维图新公司战略联盟的治理机制提出建议。战略联盟研究理论已经趋于成熟,需要实际案例对其核心概念特性及重要问题进行进一步分析。本文为战略联盟理论提供鲜活的实践案例,深入刻画了四维图新不同时期战略联盟机制构建,为广大企业如何更好地利用战略联盟这种手段和途径尽快地提高竞争力提供了参考。
[Abstract]:In the dynamic and changeable competitive environment, the business network is often intertwined by the complex community of interests, and enterprises need to develop constantly, to promote their own initiative to shape competitive resources to adapt to the changes in the external environment. Nowadays, enterprise competition emphasizes more strategic and synergistic alliance relationship, and promotes enterprises to cultivate and form a mechanism of strategic alliance in dynamic market. Strategic alliance has become the common choice of excellent enterprises. As the world's fourth largest digital map provider in China, in May 2010, the four-dimensional map successfully landed on the Shenzhen Stock Exchange small and medium-sized sector. Became the first navigation electronic map and dynamic traffic information service provider to be listed in China. In June 2014, through equity transaction, The successful introduction of the Internet gene and resources of Tencent makes it better adapt to the market competition. In addition to its cooperation with Tencent, Four-Dimension has actively adopted strategic alliances to consider capital, technology, resources, markets, brands, and many other factors in a comprehensive way, with nearly 20 different types of peers and across industries. Companies with different systems cooperate in all directions and from different angles. This paper studies the strategic alliance model of four dimensional new company in different stages by synthetically combing the annual report of four dimensional map new company and related literature. Through the analysis of the specific strategic alliance cases of the new company, this paper explores how to make better use of the strategic alliance as a means and approach to improve the competitiveness of enterprises, and reveals the development trend and law of the strategic alliance of the new four-dimensional map company. The paper points out the risks and problems of the present strategic alliance of four dimensional new company. Finally, the paper puts forward some suggestions on the governance mechanism of the strategic alliance of four-dimensional new company. The research theory of strategic alliance has matured and needs further analysis of its core conceptual characteristics and important problems in practical cases. This paper provides a vivid practical case for the strategic alliance theory, deeply depicts the construction of the strategic alliance mechanism in the new period of the four-dimensional map. It provides a reference for enterprises how to make better use of strategic alliance as a means and way to improve their competitiveness as soon as possible.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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