用户微信成瘾研究—影响因素与作用机制

发布时间：2019-01-05 06:44

【摘要】：现有的有关社交媒体的研究,主要集中在对社交媒体初期接受与继续使用、传播特性、营销价值等积极方面,关于消极方面,学者主要研究问题性信息技术使用现象,很少将重点聚焦在社交媒体的负面使用现状上。微信作为当今中国最具代表性的社交媒体,其价值即微信使用给组织或个人带来的好处方面已引起学者的重视,但负面使用微信问题同样值得学者关注。本文重点探讨用户微信成瘾问题,并认为要衡量用户微信成瘾程度,需要从心理和行为两个方面进行把握,即把用户微信成瘾界定为微信心理依赖和强迫性微信使用,基于刺激—反应—强化(SRR)理论和期望—可行框架,引入信息系统重要概念“习惯”和典型的期望因素“满意度”及可行因素“方便性”,且把客观变量“学历”作为调节变量,深入探讨用户微信成瘾的影响因素及基本机制。本文的研究对象为中国的微信用户,各变量量表由国际权威期刊翻译而来或参考相关研究适当修改,采用在线和纸笔调查问卷的方式共收集到341份完整有效的样本数据。本文使用SPSS 20.0软件和AMOS 17.0软件对数据进行信度检验和效度检验,并用回归分析验证本研究提出的假设。研究结果表明:微信习惯正向影响用户微信心理依赖;微信习惯正向影响用户强迫性微信使用。微信使用的满意度正向影响用户微信习惯;微信使用的方便性正向影响用户微信习惯;微信使用的方便性正向影响使用满意度。微信习惯在用户使用微信的期望—可行因素与微信成瘾之间起中介作用,具体来说微信习惯在满意度与微信心理依赖之间、方便性与微信心理依赖之间起完全中介作用,在满意度与强迫性微信使用之间、方便性与强迫性微信使用之间起部分中介作用。学历在微信习惯与用户微信心理依赖之间的关系中调节作用不显著,在微信习惯与用户强迫性微信使用之间的关系中起显著调节作用,说明用户的学历越高,用户基于微信习惯相对不容易发生强迫性微信使用行为。本研究在一定程度上有助于问题性信息技术使用和社交媒体成瘾相关理论的发展,并对社交媒体服务商及使用者具有一定的借鉴和指导意义。
[Abstract]:The existing studies on social media mainly focus on the positive aspects of the initial acceptance and continued use of social media, dissemination characteristics, marketing value, etc. On the negative side, scholars mainly study the use of problematic information technology. There is little focus on the negative use of social media. As the most representative social media in China, the value of WeChat has attracted the attention of scholars, but the negative use of WeChat is also worthy of attention. This paper mainly discusses the problem of user's WeChat addiction, and points out that to measure the degree of user's WeChat addiction, we need to grasp it from two aspects: psychological dependence and compulsive WeChat use, that is, the user WeChat addiction is defined as psychological dependence and compulsive WeChat use. Based on the (SRR) theory and the expectation feasible framework, the important concepts of information system, such as "habit", "satisfaction" and "convenience", are introduced. Taking the objective variable "academic background" as the regulating variable, the influencing factors and the basic mechanism of the user's WeChat addiction are discussed in depth. The subjects of this study are WeChat users in China. The variable scales are translated by international authoritative journals or modified with reference to relevant studies. A total of 341 complete and effective sample data are collected by using online and paper-pen questionnaires. In this paper, SPSS 20.0 and AMOS 17.0 software are used to test the reliability and validity of the data, and the hypothesis proposed in this study is verified by regression analysis. The results show that: WeChat habits positively affect the psychological dependence of WeChat users, and WeChat habits positively affect the compulsive use of WeChat users. The satisfaction degree of WeChat usage positively affects the user's WeChat habit, and the convenience of WeChat usage positively affects the user's WeChat satisfaction. WeChat habits play an intermediary role between users' expectation and feasibility of using WeChat and WeChat addiction. Specifically, WeChat habits play a full intermediary role between satisfaction and WeChat psychological dependence, convenience and WeChat psychological dependence. Between satisfaction and compulsive WeChat use, convenience and compulsive WeChat use play a part of the intermediary role. Educational background played a significant role in regulating the relationship between WeChat habit and psychological dependence of user WeChat, but in the relationship between WeChat habit and user compulsive WeChat usage. Based on WeChat habits, compulsive WeChat behavior is not easy to occur. To a certain extent, this study is helpful to the development of the theory of problem information technology use and social media addiction, and has certain reference and guidance significance for social media service providers and users.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49

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