用互联网基因构建传媒转型新平台——浙报集团:做了什么,还要做什么
发布时间：2019-01-15 21:05
【摘要】：浙报传媒花费巨资收购边锋浩方,这是2012年传媒界的一件大事。对于浙报传媒收购边锋浩方的举动,业界学界反响不一,有赞成,有反对,有不解。春节前夕,浙江日报报业集团社长高海浩在内部网络上发布了一封致全体浙报人的公开信。公开信对浙报传媒的收购及进一步转型战略构想进行了深入解读与阐释,引起热议。本刊特发表这封公开信(略有删节),希望对传统纸媒的战略转型有所启发。
[Abstract]:Zhejiang newspaper media spent a huge sum of money to buy winger Hao Fang, this is a major event in the media sector in 2012. Zhejiang newspaper media acquisition of winger Hao Fang's action, the industry has received different academic response, there are pros, cons, some puzzles. On the eve of the Spring Festival, Gao Haihao, president of the Zhejiang Daily newspaper Group, posted an open letter to all Zhejiang journalists on the intranet. The open letter deeply interprets and explains the acquisition and further transformation strategy of Zhejiang News Media, which has aroused heated discussion. This special publication of this open letter (slightly abridged), hoping to traditional paper media strategic transformation has inspired.
【作者单位】： 浙江日报报业集团;
【分类号】：F49;G219.2
，
本文编号：2409115
[Abstract]:Zhejiang newspaper media spent a huge sum of money to buy winger Hao Fang, this is a major event in the media sector in 2012. Zhejiang newspaper media acquisition of winger Hao Fang's action, the industry has received different academic response, there are pros, cons, some puzzles. On the eve of the Spring Festival, Gao Haihao, president of the Zhejiang Daily newspaper Group, posted an open letter to all Zhejiang journalists on the intranet. The open letter deeply interprets and explains the acquisition and further transformation strategy of Zhejiang News Media, which has aroused heated discussion. This special publication of this open letter (slightly abridged), hoping to traditional paper media strategic transformation has inspired.
【作者单位】： 浙江日报报业集团;
【分类号】：F49;G219.2
，
本文编号：2409115
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