基于物联网平台的创新策略研究

发布时间：2019-01-25 10:12

【摘要】：物联网由于其广泛的行业渗透性,被誉为是继计算机、互联网之后的第三次信息技术浪潮,备受各国政府、商界和学术界的关注和重视。但是,由于整个行业标准的普遍缺失,导致物联网企业的发展普遍呈现无序竞争状态。物联网技术体系主要分为三个层次:感知层、传输层以及应用层。一方面,近年来由于技术的不断进步,以RFID标签、传感器为代表的感知层的硬件使用成本不断降低,为物联网产业的高速发展提供了契机;另一方面,由于物联网技术体系的特性所决定,物联网平台商业模式将是未来物联网企业能够采用的非常重要的战略手段。那么为了应对目前的行业现状,同时在行业未来发展的过程中获得先发优势,现阶段物联网企业基于物联网平台来探究若干创新策略将是具有重要意义的。小米科技原本是一家基于Android系统进行二次开发的手机制造商。后来由于战略转型的需要,以及对于物联网行业的把握,逐渐发展为一家软硬件结合的物联网平台企业。因此本文借助案例分析的方法,通过小米科技的成功转型案例,研究我国传统制造型企业借由物联网平台的转型路径,并分析其实现转型过程中的重要创新策略。分析结果表明,小米科技通过软硬件产品的持续研发、创业孵化器这两项战略性举措,建立智能家居生态圈,创造了产品和服务的差异化竞争优势。更为重要的是,小米科技重塑了内部组织结构来适应新的业务与企业竞争战略需求,从根本上实现了转型的突破。最后本文根据案例研究的结果,结合目前我国传统制造型企业的现状,借鉴小米科技的转型经验,为我国传统制造型企业内部组织形式的变革提供了系统性的方案,以期为我国传统制造型企业的转型提供组织形式创新的参考。
[Abstract]:Due to its wide penetration, Internet of things is praised as the third wave of information technology after computers and the Internet, which has attracted the attention of governments, business and academic circles. However, due to the general absence of industry standards, the development of the Internet of things generally presents a state of disorderly competition. The Internet of things technology system is divided into three levels: perceptual layer, transport layer and application layer. On the one hand, due to the progress of technology in recent years, the hardware cost of sensing layer represented by RFID tags and sensors has been reduced, which provides an opportunity for the rapid development of the Internet of things industry. On the other hand, due to the characteristics of the Internet of things technology system, the Internet of things platform business model will be the future of the Internet of things enterprises can adopt a very important strategic means. In order to deal with the current situation of the industry and gain the first-mover advantage in the future development of the industry, it is of great significance for the Internet of things enterprises to explore several innovative strategies based on the Internet of things platform at this stage. Xiaomi Technology was originally a Android system based on secondary development of mobile phone manufacturers. Later, due to the need of strategic transformation and grasp of the Internet of things industry, gradually developed into a software and hardware integration of the Internet of things platform enterprise. In this paper, with the help of the case study method and the successful transformation case of Xiaomi Technology, this paper studies the transition path of traditional manufacturing enterprises through the Internet of things platform, and analyzes the important innovation strategies in the process of realizing the transformation. The analysis results show that through the continuous development of software and hardware products and the two strategic measures of business incubator, Xiaomi technology has created the competitive advantage of product and service differentiation by establishing the ecological circle of intelligent home. More importantly, Xiaomi Technology has reshaped its internal organizational structure to meet the needs of new business and enterprise competitive strategy, and has fundamentally achieved a breakthrough in transformation. Finally, according to the results of the case study, combined with the current situation of traditional manufacturing enterprises in our country and the experience of Xiaomi technology transformation, this paper provides a systematic scheme for the transformation of internal organizational forms of traditional manufacturing enterprises in China. In order to provide a reference for the transformation of traditional manufacturing enterprises in China.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F49

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