哈尔滨市居民绿色食品消费行为研究

发布时间：2018-02-01 06:17

本文关键词： 哈尔滨市绿色食品消费行为　出处：《东北林业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着人们生活水平的提高,广大消费者越来越重视食品安全问题,而营养、优质安全、无污染的绿色食品则自然成为消费者的首要选择。哈尔滨市作为我国发展绿色食品最早的城市之一,经过20多年的发展以及自身优渥的自然条件,哈市的绿色食品发展已取得了显著的成绩。但是,消费者对于绿色食品购买的积极性却远远不如预期的高涨,产销不能有效连接,还未形成成熟的消费主体,消费人群范围较小,消费者购买数量少,导致绿色食品市场消费需求供大于求,已严重影响了哈尔滨市绿色食品的市场竞争力,制约了消费者购买行为。作为我国绿色食品主要的发展基地,解决好哈尔滨市的居民绿色食品消费问题,对于推进黑龙江省乃至全国的绿色食品产业的发展都具有重大现实意义。本文以哈尔滨市居民森林食品消费的实证研究为基础,对哈尔滨市居民绿色食品消费购买行为进行探索性研究。旨在通过对制约哈尔滨市居民绿色食品消费购买因素的分析,促进哈尔滨市居民绿色食品消费市场的成长,推进哈尔滨市绿色食品产业的发展,推动哈尔滨市经济的快速增长,提升农民的收入,加速哈尔滨市农业现代化的进程。首先,本文在消费行为学研究理论和可持续发展理论的指导下,对哈尔滨市居民绿色食品消费现状以及存在问题进行了分析,消费现状主要是从绿色食品的消费主体、绿色食品的价格、绿色食品的质量、以及绿色食品的宣传这四个方面来描述的；而存在的问题主要有消费主体较为单一、绿色食品消费所占比例较小,消费观念滞后、消费心理不健全,居民收入水平低、绿色消费支出不足,居民绿色消费信心不足、消费环境恶劣以及缺乏科学系统的消费引导、绿色消费宣传力度不够等。其次,本文对哈尔滨市居民森林食品消费进行了实证分析,以808个被调查者为研究对象,分析了他们对森林食品的购买情况,构建了是否购买森林食品、购买次数和购买金额的回归模型,得出了影响城市居民森林食品消费的主要因素。研究结果表明,城市居民森林食品的消费受家庭平均月收入和对森林食品的了解程度影响较大,性别、婚姻状况以及通过报纸杂志、广播电视获取森林食品信息的途径和专家现场咨询的宣传方式也有一定的影响。最后,根据回归模型结果,本文提出了包括发展社会经济、提高居民收入,加大政府监管力度、营造良好的市场环境,加大绿色食品研发、降低绿色食品价格,加大绿色食品的宣传力度、提高居民的认知水平,加大扶持力度、积极发展绿色食品产业等具体对策。
[Abstract]:With the improvement of people's living standard, consumers pay more and more attention to food safety, and nutrition, quality safety. As one of the earliest cities of developing green food in China, Harbin has been developing for more than 20 years and its own favorable natural conditions. The development of green food in Harbin has made remarkable achievements. However, the enthusiasm of consumers for green food purchase is far less than the expected upsurge, production and marketing can not be effectively linked, has not yet formed a mature consumer. The small range of consumers, the small amount of consumer purchases, leading to excessive demand for green food market, has seriously affected the competitiveness of Harbin green food market. As the main development base of green food in China, we can solve the problem of consumption of green food in Harbin. For the promotion of Heilongjiang Province and even the development of green food industry has great practical significance. This paper is based on the empirical study of residents' forest food consumption in Harbin. The purpose of this study is to analyze the factors restricting the purchase of green food in Harbin. Promote the growth of Harbin residents green food consumption market, promote the development of Harbin green food industry, promote the rapid economic growth of Harbin, improve the income of farmers. Speed up the process of agricultural modernization in Harbin. First of all, under the guidance of consumer behavior theory and sustainable development theory, this paper analyzes the current situation and existing problems of residents' green food consumption in Harbin. The consumption status is mainly described from four aspects: the main body of green food, the price of green food, the quality of green food, and the propaganda of green food. But the main problems are that the main consumer is relatively single, the proportion of green food consumption is small, the consumption concept lags behind, the consumption psychology is not perfect, the level of residents' income is low, and the green consumption expenditure is insufficient. The residents' green consumption confidence is not enough, the consumption environment is bad, the scientific system's consumption guidance is lacking, and the green consumption propaganda is not enough. Secondly, this paper has carried on the empirical analysis to the Harbin resident forest food consumption, took 808 respondents as the research object, analyzed their purchase situation to the forest food, constructed whether to purchase the forest food. The regression model of purchase times and purchase amount, the main factors influencing the forest food consumption of urban residents are obtained. The results show that. The consumption of forest food for urban residents is greatly affected by the average monthly income of the family and the level of understanding of forest food, gender, marital status and through newspapers and magazines. The way of obtaining forest food information by radio and television and the propaganda way of experts' on-the-spot consultation also have certain influence. Finally, according to the results of regression model, this paper proposed to include the development of social economy, raising the income of residents, strengthening government supervision, creating a good market environment, and increasing the research and development of green food. To reduce the price of green food, to increase the propaganda of green food, to improve the cognitive level of residents, to increase support, and to actively develop green food industry and other specific countermeasures.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1;F426.82

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