重庆市居民可持续消费引导研究

发布时间：2018-02-04 11:13

本文关键词： 可持续消费可持续消费行为可持续消费行为意向实证研究　出处：《重庆工商大学》2013年硕士论文　论文类型：学位论文

【摘要】：传统的经济社会发展方式在生产方面，表现为“三高两低”，即以高投入、高能耗、高污染和低水平、低效益的社会发展方式；在消费方面，表现为消费和收入同比例同方向增长的线性消费模式，从而造成社会资源的极大浪费和社会环境承载压力增大。随着传统的社会发展方式带给人类社会的一系列负面影响，人类开始思考适合人类社会良性发展的方式，提出了可持续发展的理念。在消费领域，也开始涌现研究可持续消费的热潮。可持续消费是可持续发展在人类社会消费领域的自我实现，它是一种绿色的、生态环保的、合理适度的消费方式，是实现经济社会可持续发展和缓解资源环境压力的重要途径，也是当代消费转型的大趋势。 20世纪后期，国内外对可持续消费的关注以及对可持续消费的相关研究也逐渐增多。2011年，基于生态文明的可持续消费模式研究（G0312）被我国自然科学基金委员会列为“十二五”重点规划项目。但是综观国内外研究，发现国内外学者研究的侧重点多是从宏观层面提出“改变传统的消费模式”以及政策框架，缺乏对可持续消费的系统实证分析和研究，并根据实证研究结果提出针对性的政策和建议。目前，我国消费者对可持续消费的了解还不够深入，可持续消费在我国的开展并不广泛。我国学术界对可持续消费的研究还处于起步阶段，也多是从宏观上阐述可持续消费的原则意义、评价指标以及其影响因素等，，缺乏对于区域性的消费模式引导研究。本研究在总结和借鉴国内外可持续消费相关文献的基础上，首先对可持续消费相关概念、原则进行总体阐述；然后根据卢因行为模型和理性行为模型构建可持续消费行为的整体概念模型，为后面的实证研究奠定理论基础；再接着分析和研究重庆市可持续消费的总体现状和存在问题，并结合具体情况设计出重庆市居民可持续消费行为与意向调查问卷，在收集和整理问卷数据的基础上借助实证研究方法，对所得数据进行方差分析，分析不同的人口统计变量特征对可持续消费行为和可持续消费行为意向产生的影响、行为意向与行为实践的相关性和不一致性，最后为引导重庆市民可持续消费转型提出对策建议。
[Abstract]:The traditional way of economic and social development is "three high and two low" in production, that is, with high input, high energy consumption, high pollution, low level and low benefit. In terms of consumption, it shows a linear consumption pattern of consumption and income increasing in the same proportion and in the same direction. As a result, great waste of social resources and increased pressure on the social environment. Along with the traditional way of social development to bring a series of negative impacts on human society. Human beings began to think about ways suitable for the healthy development of human society, and put forward the concept of sustainable development in the field of consumption. Sustainable consumption is the self-realization of sustainable development in the field of human society consumption, it is a green, ecological environmental protection, reasonable and appropriate consumption mode. It is an important way to realize the sustainable development of economy and society and relieve the pressure of resources and environment. In 20th century, the concern of sustainable consumption and related research on sustainable consumption increased gradually at home and abroad. 2011. The research on sustainable consumption pattern based on ecological civilization (G0312) is listed as the "12th Five-Year Plan" by the Natural Science Foundation Committee of China. It is found that scholars at home and abroad focus on "changing the traditional consumption pattern" and the policy framework from the macro level, and lack of systematic empirical analysis and research on sustainable consumption. And according to the empirical research results put forward targeted policies and recommendations. At present, our consumers' understanding of sustainable consumption is not deep enough. Sustainable consumption is not widely carried out in China. The research on sustainable consumption in academic circles is still in its infancy. The evaluation index and its influencing factors are lack of research on regional consumption pattern. On the basis of summing up and drawing lessons from the literature on sustainable consumption at home and abroad, this study firstly expounds the concept and principle of sustainable consumption. Then the whole conceptual model of sustainable consumption behavior is constructed according to Luin behavior model and rational behavior model, which lays a theoretical foundation for the later empirical research. Then analyze and study the overall situation and existing problems of sustainable consumption in Chongqing, and design the questionnaire of Chongqing residents' sustainable consumption behavior and intention combined with the specific situation. On the basis of collecting and collating the questionnaire data, with the help of empirical research method, the analysis of variance of the data is carried out. This paper analyzes the influence of different demographic variables on sustainable consumption behavior and sustainable consumption behavior intention, the correlation and inconsistency between behavior intention and behavior practice. Finally, to guide the transformation of sustainable consumption of Chongqing people put forward countermeasures and suggestions.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1

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